TÜRKÇE
ENGLISH
Information
| Code | ISLS404 |
| Name | Consumer Behaviour |
| Term | 2023-2024 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
Prof. Dr. DENİZ ZEREN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
There are no prerequisites for the course.
Resources
Odabaşı, Y., Barış, G. (2014), Tüketici Davranışları, Mediacat Yayınları, İstanbul.
Notes
Current and core articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the internal and external factors that affect consumer behaviors. |
| LO02 | Finds out how to develop effective marketing strategies by understanding the effects of external and personal factors on consumer buying decision process. |
| LO03 | Learns the stages of the consumer buying decision process. |
| LO04 | Understands impact of different roles during consumer behavior process on consumer buying situation. |
| LO05 | Explains activities that can be occur before purchase, during purchase and after purchase in consumer behavior in order to explain consumers what, why and how purchase. |
| LO06 | Analyzes the task of marketing and marketing management from a behavioral perspective. |
| LO07 | Understands and examine the major functions of the marketing task and their relationship with consumer behavior. |
| LO08 | Develops an awareness of the marketing and consumer behavior problems that are vital for organizations. |
| LO09 | Finds out the differences between consumer behaviour in the digital age and traditional consumer behaviour and the factors create these differences. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | |
| PLO04 | Bilgi - Kuramsal, Olgusal | İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 3 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Evaluate the results that are obtained from applications of business management methods | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use the basic numerical and statistical softwares | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use the basic enterprise resource planning (ERP) softwares | 1 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively individually and/or in a team | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively by using different sources within the framework of academic rules. | 5 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 3 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | 4 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Consumer Behavior Models and Consumer Behavior-Marketing Strategies Relationship | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Learning and Memory | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Motivation and Involvement | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Sensations and Perception | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Attitudes and Emotions | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Personality and Ego | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Values and Life-Style | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Family, Group Dynamics, Reference Groups | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Personal Effects and Diffusion of Innovations | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Social Class and Culture | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Consumer Buying Process | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Consumer Behaviour in the Digital Age | Reading related parts from required materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Presentations of Projects | Preparing for presentations | Ölçme Yöntemleri: Proje / Tasarım |
| 16 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||