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Information
| Code | ISLS413 |
| Name | Strategic Management |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. BAHATTİN KARADEMİR |
Course Goal
This course aims to introduce basic strategic management concept, principles and practices.
Course Content
This course focuses on strategic analyses, decsions and their implementations in order to establish competitive advantage over their rivals, make profits over the industry avarage and gain sustainability in the long run.
Course Precondition
There are no prerequisites for this course.
Resources
Strategic Management-Formulation, Implementation and Control/Author(s): II Pearce, John A., Jr. Robinson, Richard B., Publisher: McGraw-Hill, Year: 2008
Notes
HBR's 10 Must Reads on Strategy, Harvard Business Press; 2011 Feburary. HBR's 10 Must Reads on Strategy 2, Harvard Business Press; 2021 Feburary.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories of strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Explains mission and vision of the company. |
| LO04 | Applies external and internal environment analysis affecting business strategy. |
| LO05 | Explains how to develop sustainable competitive advantages. |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Evaluate the results that are obtained from applications of business management methods | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use the basic numerical and statistical softwares | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use the basic enterprise resource planning (ERP) softwares | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively individually and/or in a team | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively by using different sources within the framework of academic rules. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction: Strategic management | Strategic Management (p.2-18) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Business mission | Business Mission (p.20-43) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | External analysis | External Environment (p.80-113) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Business analysis | İşletmelerde Stratejik Yönetim(p.115-136) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Long Term Goals and Strategies | Business Strategy (p.214-239) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Strategy: Businesses that operate in multiple industries 1 | Business Diversification (p.197-204) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Strategy: Businesses that operate in multiple industries 2 | İşletmelerde Stratejik Yönetim(p.197-204) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Exam Preperation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Implementation | Implementation(p.265-293) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Organization Structure | Organization Structure (p.294-324) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Leadership and Culture | Leadership and Culture (p.225-352) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Strategic Control | Strategic Control (p.353-368) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Innovation and Control | İşletmelerde Stratejik Yönetim(p.369-394) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Case Study Analysis 1 | Case Analysis in Strategic Management 1 (p.396-426). | Öğretim Yöntemleri: Örnek Olay |
| 15 | Case Study Analysis 2 | Case Analysis in Strategic Management 2 (p.396-426). | Öğretim Yöntemleri: Örnek Olay |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 12 | 24 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 138 | ||
| Total Workload / 25 (h) | 5,52 | ||
| ECTS | 6 ECTS | ||