ISLS419 Retailing

6 ECTS - 3-0 Duration (T+A)- 7. Semester- 3 National Credit

Information

Code ISLS419
Name Retailing
Term 2023-2024 Academic Year
Semester 7. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. FATMA DEMİRCİ OREL
Course Instructor Prof. Dr. FATMA DEMİRCİ OREL (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to introduce the world of retailing from a managerial perspective to the student and to enable them to understand the structure and operation of retailing and the strategies used by retailers.

Course Content

Students examine retailer types, omnichannel retailing, consumer purchasing behavior, retail marketing strategies, retail location selection, supply chain management, merchandising, pricing, store management, store layout and design, and digital retailing at a national and international level.

Course Precondition

No prerequisite

Resources

Retail Marketing Management, Fatma Demirci Orel, Ö.B.Tek, Second Edition, Birleşik Printing, 2008, İzmir. (Updated lecture notes based on the book)

Notes

International Retailing and Supply Chain Management, Fatma Demirci Orel, Gülsün Nakıboğlu, Detay Publications, 2016, Ankara-Turkey


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Clarify the concept and related terms in retailing.
LO02 Explain retail business types with examples.
LO03 Classify and explain retail marketing strategies.
LO04 State differences of traditional retaling and modern retailing understanding.
LO05 Discusses how retailers improve their retail mix.
LO06 Explain the ways retailers use marketing tools and techniques.
LO07 Explain the integration of merchandise management and supply chain strategies.
LO08 Explain the concepts of agile and flexible supply chain management in retailing.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships 5
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts 5
PLO04 Bilgi - Kuramsal, Olgusal İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management
PLO06 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems
PLO07 Bilgi - Kuramsal, Olgusal Evaluate the results that are obtained from applications of business management methods
PLO08 Beceriler - Bilişsel, Uygulamalı Use the basic numerical and statistical softwares
PLO09 Beceriler - Bilişsel, Uygulamalı Use the basic enterprise resource planning (ERP) softwares
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Working effectively individually and/or in a team 3
PLO11 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. 3
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business context 5
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing 5
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective 3
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the 5


Week Plan

Week Topic Preparation Methods
1 Introduction to Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
2 Types of Retail Business Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
3 Marketing Environment in National and International Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Strategic Retailing and Retail Managment Strategy Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
5 Product Management, Category Planning and Buying Process in Retail Businesses Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Pricing in Retail Stores Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
7 Location Decisions and Selection of Retail Stores Location Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
8 Mid-Term Exam Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Retail Marketing Communication Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Örnek Olay
10 Physical Planning, Atmosphere and Visual Presentation of Retail Businesses Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Gösteri
11 Internationalization in Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 Entry Strategies for International Markets in Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
13 International Retail Marketing Mix Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
14 The Agile and Flexible Supply Chain Management in Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
15 Digital Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Gösteri, Tartışma
16 Term Exams Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 04.05.2023 02:13