ISLZ309 Marketing Management

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code ISLZ309
Name Marketing Management
Term 2023-2024 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HİLAL İNAN
Course Instructor Prof. Dr. HİLAL İNAN (A Group) (Ins. in Charge)
Prof. Dr. HATİCE DOĞAN SÜDAŞ (B Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing opportunities and problems.

Course Content

This course consists of the subjects of product, price, place and promotion, global marketing, online marketing, ethics and social responsibility.

Course Precondition

Without prerequisite

Resources

Pazarlamaya Çağdaş Yaklaşım, Prof. Dr. Serap ÇABUK, Prof. Dr. Mehmet İ. YAĞCI

Notes

Current articles


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Develop marketing strategies for producing, pricing, placing and promoting appropriate products for consumers.
LO02 Explain differences between online marketing and traditional marketing and develop appropriate strategies for these differences.
LO03 Determine differences between consumers from different countries and determine fundamentals of being successful in foreign markets.
LO04 Plan campaigns and activities which consider benefits of society in the framework of social responsibility.
LO05 Provide suggestions for solving marketing problems.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships 4
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management 4
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts 4
PLO04 Bilgi - Kuramsal, Olgusal İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management
PLO06 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems 5
PLO07 Bilgi - Kuramsal, Olgusal Evaluate the results that are obtained from applications of business management methods 5
PLO08 Beceriler - Bilişsel, Uygulamalı Use the basic numerical and statistical softwares
PLO09 Beceriler - Bilişsel, Uygulamalı Use the basic enterprise resource planning (ERP) softwares
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Working effectively individually and/or in a team 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field.
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business context
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective 5
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises 5
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the 5


Week Plan

Week Topic Preparation Methods
1 Product Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
2 Services Marketing Reading related parts from required materials. Öğretim Yöntemleri:
Anlatım
3 Marketing Channels and Distribution Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Wholesaling and Retailing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
5 Promotion Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Advertisement and Public Relations Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
7 Sales Promotion and Personal Selling Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Pricing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
10 Online Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
11 Services Marketing and Non-Profit Organizations Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 Non-Profit Organizations Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
13 Introduction to Global Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
14 Global Marketing Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
15 Ethics and Social Responsibility Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 02.04.2024 04:07