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Information
| Code | GRA311 |
| Name | Advertising Graphics |
| Term | 2023-2024 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, advertising discipline, with research and campaign planning and implementation of creative thinking.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing creative advertising campaigns and the attitudes of designers.
Course Precondition
None
Resources
Grafik Tasarımda Üretim Teknikleri , Emre BECER Görsel iletişim ve Grafik tasarım.E. Becer Teknik çizim ve Perspektif H.Kılıçkan,
Notes
Archive Magazine, Fotoshop Magazin, Grafik tasarım dergileri, Bak dergileri, Grafik Meslekleri birliği dergileri, Etiket dergileri.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To learn how to work in a creative team |
| LO02 | Knowledge acquisition and use of research methods. |
| LO03 | Be able to practice the knowledge gained in the design and research methods to use to obtain the dialectical relationship. |
| LO04 | Using the Graphic design principles and methods to create a product. |
| LO05 | Understands that advertising is a creative idea planning job. |
| LO06 | Gains the skill of transferring and presenting the strategy to visual and verbal language with a creative and critical approach. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting and giving information about the course content | Sample design review | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 2 | The notion and importance of Advertisement | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 3 | Advertising: definition, types, purpose | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 4 | Advertising Media | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 5 | Generating working groups as the logic of agency teams. Groups will start their preparations for the advertising campaigns, according to the information described in creative brief. | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 6 | Groups will make brainstorming and researches on the advertising campaign. They will generate idea sketches by using the methods of creativity through sample case-studies | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 7 | Reviews of the sample design cases, taking out some creation tips of them | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 8 | Midterm Review | Reading the source | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 9 | Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. | Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 10 | Project 1. Continue sketching on selected products for campaigns. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 11 | Project 1 Design process through the sketches | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 12 | Project 1. Continue to implement selected sketches. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 13 | Project 2 Making researches and generating idea sketches for another advertising product | Sketching | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 14 | Project 2 Design process through the sketches | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 15 | Project 2. Continue to implement the selected sketches. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 16 | Term Exams | Preparetion for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Preparetion for the presentation | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 125 | ||
| Total Workload / 25 (h) | 5,00 | ||
| ECTS | 5 ECTS | ||