TÜRKÇE
ENGLISH
Information
| Code | GRS313 |
| Name | Analysing of Advertising |
| Term | 2023-2024 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN |
| Course Instructor |
Dr. Öğr. Üyesi Tuğba GAYRET
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, creative advertising and advertising processes found by analyzing discourse.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing the creative advertising campaigns through their visual expression strategies.
Course Precondition
None
Resources
Grafik Tasarımda Üretim Teknikleri , Emre BECER Görsel iletişim ve Grafik tasarım.E. Becer Teknik çizim ve Perspektif H.Kılıçkan,
Notes
Archive Magazine, Fotoshop Magazin, Grafik tasarım, Etiket dergileri.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Introduction to sub-structure of the theory of advertising |
| LO02 | Developing an analytical point of view against the discourse of advertising. |
| LO03 | Is able to form the dialectic relationship in design. |
| LO04 | Recognizes ad creation processes |
| LO05 | Recognize the relationship between graphic design and advertising channels |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | 2 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 4 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting, Informing on the content of the course | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 2 | Advertise analysis Introduction | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 3 | The principles of a successful ad campaign. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 4 | Persuasive techniques in advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 5 | In advertisements humor, emotion and absurdity, the use and effects. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 6 | Target audience, media and advertising campaigns for the analysis of the product category. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 7 | Reveal the impact of media selection In advertisements strategy | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Sample review, Research | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Methods used in the analysis of advertising campaigns | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 10 | Analysis of traditional advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 11 | Analysis of digital advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 12 | Analysis of social advertising campaigns | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 13 | Analysis of political and international advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 14 | Student presentations I. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 15 | Student presentations II. | Sample review, Practice, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 16 | Term Exams | Sample review, Practice, Research | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Sample review, Practice, Research | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||