TÜRKÇE
ENGLISH
Information
| Code | GRA409 |
| Name | Packaging Design |
| Term | 2023-2024 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Packaging is a marketing object to meet the product with consumer, to protect the right storage conditions and provides the sale. A good packaging provides good brand presentation promotion. In this course; material information for the design of packaging, industrial production techniques, brand audience relationship, packaging and processing issues related to marketing strategies, effective and functional packaging designs intended to make the student.
Course Content
Brand awareness and effects of package. Selecting the coreect material. Proper design and marketing strategies. Packaging-consumer relationship
Course Precondition
None
Resources
Klimchuck, M.R., Krasovec, S.A. (2006). Packaging Design, Successful Product Branding from Concept to Shelf. New Jersey, John Wiley and Sons Inc. Hampshire, M., Stephenson, K. (2007). Packaging, DemoGraphics , Design Successful Packaging for Specific Customer Groups. Rockport Publishers. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Twemlow, A. (2008). Grafik Tasarım ne içindir. İstanbul, Yem Yayın. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Notes
Klimchuck, M.R., Krasovec, S.A. (2006). Packaging Design, Successful Product Branding from Concept to Shelf. New Jersey, John Wiley and Sons Inc. Hampshire, M., Stephenson, K. (2007). Packaging, DemoGraphics , Design Successful Packaging for Specific Customer Groups. Rockport Publishers. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Twemlow, A. (2008). Grafik Tasarım ne içindir. İstanbul, Yem Yayın. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students learn to use different packaging materials. |
| LO02 | Students learn how to overlap design and material knowledge. |
| LO03 | Students learn how to relate brand and package. |
| LO04 | Examines consumer trends and produces the right packaging design, |
| LO05 | Learns to develop a marketing strategy for packaging design. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | 4 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 3 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving breef about lesson and syllabus. Informing about the sources. | Review of the sample works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 2 | Brand awareness | Illustration sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 3 | Effects of packaging to brand awareness, Packaging and marketing techniques | Illustration sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 4 | Choice of packaging material for the product. | Illustration sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 5 | Industrial production techniques and material information | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 6 | Packaging design suitable for storage conditions | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 7 | Packaging and concept | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 8 | Mid-Term Review | Preparetion for the Presentation | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 9 | Package Design for General Product | Design sketches | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 10 | Sketches for Package Design | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 11 | Design studies | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 12 | The design work is continued. | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 13 | Design Process at digital platform | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 14 | Continue to apply the work in digital environment | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 15 | Preparation for the print and the evaluation | Design works | Öğretim Yöntemleri: Alıştırma ve Uygulama, Beyin Fırtınası |
| 16 | Term Exams | Preparetion for the Presentation | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Preparetion for the Presentation | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||