TÜRKÇE
ENGLISH
Information
| Code | TTS334 |
| Name | Fashion and Advertisement |
| Term | 2023-2024 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Mine CERANOĞLU |
| Course Instructor |
Prof. Dr. FATMA ENGİN ALPAT
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
None
Resources
Zeki Yüksekbilgili, "Hızlı Moda Tüketicilerinin Mağaza Atmosferine Verdikleri Önem, Türkmen Kitabevi. D. Shaw and D. Koumbis, Fashion Buying From Trend Forecasting to Shop Floor, Bloomsbury Publishing, New York: 2013. N. Rieglman, Colors for modern fashion, 9 heads media, USA: 2006. D. Crane, Moda ve Gündemleri Giyimde Sınıf, Cinsiyet ve Kimlik, Çev. Özge Çelik, Ayrıntı Yayınları, İstanbul: 2003.
Notes
Fashion advertising presentations.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students, understand the cultural, economic and advertising dimension of fashion. |
| LO02 | Students, discuss the role of advertising in fashion. |
| LO03 | Students evaluate the relationship between advertising and fashion. |
| LO04 | Students analyze fashion advertisements. |
| LO05 | Students know the advertising features suitable for the fashion field. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | In business life; are open to learning, self-confident, can stand behind their work, exhibit an enthusiastic and energetic attitude. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gains knowledge of research methods, artistic criticism and art history. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Have a level of foreign language knowledge to follow up-to-date information in the field of textile design and communicate with colleagues. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of creating surface arrangements and creating new designs with basic art elements and principles. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the skills of collecting, announcing and applying information on textile design and fashion within the framework of social, scientific, artistic and ethical values. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | In textile design; creates contemporary and creative design proposals and solutions for aesthetic values and user needs under social, cultural and economic constraints. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Abstract and concrete concepts; transforms it into creative thinking, innovative and original works. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | To be able to create original collections of weaving, printing and apparel design regarding to a theme and to be able to present them in creative ways. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Have the ability to research, follow, use and develop new materials used in textile design. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | The ability to perceive, think and apply multidimensional design surfaces develops. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Creates textile designs in computer aided environment by adapting/learning to information-communication technologies and new programs. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | She/he creates various color combinations by using different materials, methods and techniques in her/his designs. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Creates 2-dimensional surfaces and/or 3-dimensional products by using the knowledge gained in the application of textile design and arts. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Within the framework of lifelong learning, they will have the competence to develop themselves in scientific, social, cultural and sports fields. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Gains the ability to solve design problems with analytical thinking method, prone to teamwork with different disciplines. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Evaluates the industrial production of the prototype design he/she created. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | He/she interprets and evaluates the knowledge and skills acquired in the field of textile design with a critical approach. | 4 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Shares her thoughts and design suggestions with the target audience by using written, verbal and visual data. | 5 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Becomes aware of national and international values in art and design. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Gains aesthetic awareness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of The Fashion and Advertising Relationships | Reading the Textbooks | Öğretim Yöntemleri: Anlatım |
| 2 | The Effects of Fashion and Advertising in Daily Life | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Fashion and Advertising After the Industrial Revolution | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Fashion Advertising and Orienting Masses | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Fashion Advertising and Consumer Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Fashion Advertising and Image | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Fashion Advertising and Populer Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Fashion Advertising and Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Representation of Women and Men in Fashion Ads | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Analysis of Fashion Advertisements (Sample Fashion Advertisement I) | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Analysis of Fashion Advertisements (Sample Fashion Advertisement II) | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Analysis of Fashion Ads III | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Fashion Advertising Awards | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Advertising Design | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||