TÜRKÇE
ENGLISH
Information
| Code | SRP125 |
| Name | General Economy And Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. EBRU KARNEZ |
| Course Instructor |
Öğr. Gör.Dr. EBRU KARNEZ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators
Course Content
Telling about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.
Course Precondition
None
Resources
Lecturer notes
Notes
Lecturer notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehension of consumer market and consumer behavior |
| LO02 | Comprehension of marketing management concept |
| LO03 | Comprehension of marketing definition |
| LO04 | Comprehension the history of the agricultural economy |
| LO05 | Comprehension the definition of the agriculture economy |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Knows the status of greenhouse production arount the world and in Turkey | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Knows the cover materials and structure techniques of greenhouses | |
| PLO03 | Bilgi - Kuramsal, Olgusal | The effects and importance of global warming for Turkey and the world, learns the effects of climate change on agriculture and greenhouse air conditioning conditions. | 4 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Learns the cultivation of plants (summer and winter) in greenhouse and open ground theoretically and practically. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Knows the theoretical and applied ornimental plant production and harvest. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Learns herbal production techniques and uses these techniques to grow plants. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Learns the importance of agricultural mechanization in plant cultivation and the tools used. | 3 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Can scan resources, report and present about plants on the web (Google academic, pubmed etc.). | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Recognizes diseases, pests and weeds in vegetables and ornamental plants, learns plant protection methods. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Enters the data of the parameters used in field studies into the computer. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Gains knowledge about the biology and systematics of plants grown in greenhouse. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Learns basic ecological concepts, learns the effects of agriculture on ecology. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Learns the impact of agricultural activities on the environment | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Learns the effects of bioclimatic variables on agricultural activities. | |
| PLO15 | Bilgi - Kuramsal, Olgusal | Gets information about the activities that she can attend on the university campus. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Gets information about internship places and applications to these places. | |
| PLO17 | Bilgi - Kuramsal, Olgusal | Gains knowledge about metabolic activities in plants. | |
| PLO18 | Bilgi - Kuramsal, Olgusal | Gains knowledge about the importance of plant physiology in plant production. | |
| PLO19 | Bilgi - Kuramsal, Olgusal | Gains knowledge about Soil Properties (Cations adsorption – Anions adsorption – Soil Acidity, soil organic matter, soil structure, soil water, soil color) and soil Formation (Segregation and Fragmentation – Structure (Texture) – Clay Minerals). | |
| PLO20 | Bilgi - Kuramsal, Olgusal | Learns soil horizons, parent material, understands the importance of data obtained by soil science. | |
| PLO21 | Bilgi - Kuramsal, Olgusal | Understands the definition and scope of agricultural economy and the place and importance of the agricultural sector in the Turkish economy. | 5 |
| PLO22 | Bilgi - Kuramsal, Olgusal | Learns the fertilizers used in plant nutrition and their importance. | |
| PLO23 | Bilgi - Kuramsal, Olgusal | Learns the micro and macro nutrients required for plant growth and the functions of these elements in plants. | |
| PLO24 | Bilgi - Kuramsal, Olgusal | Learns the necessary amounts of plant nutrients for plants and the importance of correct and balanced nutrition in plant production. | |
| PLO25 | Bilgi - Kuramsal, Olgusal | Learns soilless culture environments and makes cultivation in soilless agriculture. | |
| PLO26 | Bilgi - Kuramsal, Olgusal | Learns the importance of storage and the necessary conditions/conditions for the storage of harvested products. | |
| PLO27 | Beceriler - Bilişsel, Uygulamalı | Certified seed, hybrid seed etc. learns the concepts of seeds and the points to be considered in seed growing. | |
| PLO28 | Bilgi - Kuramsal, Olgusal | Learns the basic concepts of organic agriculture and vegetable growing with this method. | |
| PLO29 | Bilgi - Kuramsal, Olgusal | Learns the importance of occupational health and safety in agricultural activities and the measures to be taken. | |
| PLO30 | Bilgi - Kuramsal, Olgusal | Have general information about Atatürk's principles and the history of the revolution. | |
| PLO31 | Bilgi - Kuramsal, Olgusal | Learns languages in terms of language and its importance, the birth, spread and structure of languages. | |
| PLO32 | Bilgi - Kuramsal, Olgusal | Learns tenses, auxiliary verbs, prepositions in English. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the economy | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Understanding of marketing definition | Reading related notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Understanding of micro and macro factors affecting marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Learning the properties of strategic business planning | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Importance of the properties of strategic business planning | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Agricultural marketing research concept | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | The operation of marketing information system in agricultural enterprises | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Learning agricultural data collection methods | Reading related notes, an overview, discussion of exam questions' answers | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Learning of market segmentation criteria and understanding of target market setting and selection | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Product concept, determination of product types | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Learning product strategies in agricultural marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Importance of the product strategies in agricultural marketing | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Learning product mix, new product, product life cycle, brand and packaging concepts | Reading related notes, an overview | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Price concept, learning the factors affecting pricing and pricing objectives | Reading related notes, an overview, exam preparation | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Term exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||