MG3700 Marketing Management

5 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code MG3700
Name Marketing Management
Term 2023-2024 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HİLAL İNAN


Course Goal / Objective

The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.

Course Content

This course consists of the subjects of definition and scope of marketing, consumer behavior, product, price, place and promotion.

Course Precondition

There are no prerequisites for the course.

Resources

Pazarlamaya Çağdaş Yaklaşım (2018) Serap Çabuk, Mehmet İ. Yağcı, Nobel Kitabevi.

Notes

Current and core articles.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the strategic importance of marketing in management
LO02 Uses modern marketing techniques and concepts.
LO03 Implements required evaluations for strategic marketing plan.
LO04 Writes report at professional level and present it effectively.
LO05 Follows global marketing literature.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal 1.Defining the concepts of Finance Management, Accounting Management, Production Management, Marketing Management, Management and Organization and Quantitative Methods and explaining their relations with each other.
PLO02 Bilgi - Kuramsal, Olgusal 2.Comparison by defining the theories and models of business management, numerical and statistical methods.
PLO03 Bilgi - Kuramsal, Olgusal 3. Accessing and interpreting information using scientific research methods. 4
PLO04 Bilgi - Kuramsal, Olgusal 4. Application of theory and models, numerical and statistical methods in business management.
PLO05 Bilgi - Kuramsal, Olgusal 5. Interpreting the results of theory and models, numerical and statistical methods applied in business management.
PLO06 Beceriler - Bilişsel, Uygulamalı 6. To be able to determine the appropriate methods for the solution of the business problems encountered. 3
PLO07 Beceriler - Bilişsel, Uygulamalı 7. To be able to follow and apply the basic steps of business process management. 3
PLO08 Beceriler - Bilişsel, Uygulamalı 8. To be able to reach the most appropriate result by using basic numerical and statistical analysis programs.
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği 9. Working in accordance with the objectives as a project manager or participant. 4
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği 10. Taking an active role by taking responsibility individually and/or within the team. 5
PLO11 Yetkinlikler - Öğrenme Yetkinliği 11. Continuous self-development by following current developments with the awareness that the research and learning process continues throughout life. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği 12. To produce new information from the data obtained from scientific sources within the framework of academic rules and to interpret them effectively. 4
PLO13 Yetkinlikler - Öğrenme Yetkinliği 13. To be able to associate the knowledge gained in the field of business with the knowledge in different fields.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik 14. To be able to communicate with the parties verbally and in writing in accordance with the requirements of academic and business life. 5
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik 15. To present effectively by synthesizing the information obtained from the sources related to the field within the framework of academic rules. 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik 16.Behaving in accordance with ethical and legal issues encountered in business science and business professions. 4
PLO17 Yetkinlikler - Alana Özgü Yetkinlik 17. To make original researches about all the basic functions of the business in accordance with scientific, institutional and social ethics.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik 18. Identifying existing problems with a critical point of view and suggesting solutions.


Week Plan

Week Topic Preparation Methods
1 Marketing and Marketing Thought Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
2 Approaches to Marketing- Marketing Environment Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
3 Status and Competition Analysis- Competition Strategies Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Markets and Consumer Behavior Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
5 Markets and Consumer Behavior (Continued) Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Specifying of Target Market and Growth Strategies Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
7 Product Policies Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma
9 Product Policies (Continued) Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
10 Price Decisions Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
11 Distribution Channels Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 Promotion Decisions Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
13 Marketing Mix in the Digital Age Reading related parts from required materials Öğretim Yöntemleri:
Anlatım, Tartışma
14 Presentations Preparing for presentation Öğretim Yöntemleri:
Tartışma
15 Presentations (Continued) Preparing for presentation Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma
17 Term Exams Preparing for exam Öğretim Yöntemleri:
Bireysel Çalışma


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 06.06.2023 11:34