TÜRKÇE
ENGLISH
Information
| Code | YDT202 |
| Name | İnternational Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. AYHAN SAYĞI |
| Course Instructor |
Öğr. Gör. AYHAN SAYĞI
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to enable the learners to act according to the structure of international markets as well as national markets, to use the advantages of inclining towards international markets, to comprehend which international markets to choose and why to choose them and to determine and use marketing and communication strategies according to international markets.
Course Content
International marketing concept, market research process, information systems in marketing, marketing planning process and strategy, marketing mix and culture issues will be processed.
Course Precondition
None
Resources
1. Prof.Dr. Şafak AKSOY, Prof.Dr. Gülfidan BARIŞ, ULUSLARARASI PAZARLAMA, Anadolu AÖF yayınları 2. Prof. Dr. TEVFİK ŞÜKRÜ YAPRAKLİ, ULUSLARARASI PAZARLAMA, Atatürk AÖF yayınları 3. Sak Onkvisit and John J. Shaw, International Marketing, Taylor and Francis
Notes
Digital Resources, Lecture notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts of international marketing. |
| LO02 | Uses information communication technologies and professional tools in international marketing research. |
| LO03 | Discusses the problems to be encountered in international markets. |
| LO04 | Evaluates the necessity, structure and differences of international marketing according to national marketing. |
| LO05 | Interprets the relationship between the structural features of the international market and communication efficiency. |
| LO06 | Determines communication techniques required for sales in international markets. |
| LO07 | Manages advertising activities according to international product policies. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students explain the basic concepts of business, economics, accounting, basic law, foreign trade legislation and transactions in the field of foreign trade. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students use their professional knowledge in the field of foreign trade in decision-making, implementation and behavior processes. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students know the dynamics in the field of foreign trade. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Students perform their professional duties and responsibilities with their knowledge and skills in the field of foreign trade. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Students take responsibility as a team member for solving problems in the field of foreign trade. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Students critically evaluate professional knowledge and skills in the field of foreign trade. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Students are aware of the necessity of lifelong learning in accordance with the dynamic structure of the foreign trade area. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Students develop their professional knowledge and skills to adapt to the changes in foreign trade. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students convey their thoughts, suggestions, professional knowledge and skills in the field of foreign trade to the relevant people in the communication process, in writing and orally. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with teamwork. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students acquire foreign language knowledge at a level to perform their professional duties and responsibilities in the field of foreign trade. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students use information and communication technology tools and other professional tools and techniques to perform their professional duties and responsibilities in the field of foreign trade. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with social rules. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | With their entrepreneurial identity, students perform their professional duties and responsibilities in the field of foreign trade in accordance with universal human values. | 3 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Students perform their professional duties and responsibilities in the field of foreign trade in accordance with the objectives of Atatürk's Principles and Revolutions. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts of International Marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Economical Classification of Countries | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Evaluation of International Economic Environment | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | International market research processes and forms | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Basic information systems and information resources in international marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | The process of formation of Multinational Enterprises and marketing activities | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | International marketing planning process and formation of international marketing strategy | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Related issues from the course materials should be read. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Product strategy in international marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Price strategy in international marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Distribution strategy in international markets | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Distribution in international marketing: logistics | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Marketing communication efforts in international marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | International Marketing and Culture Relationship | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 15 | Positive and Negative Effects of Culture in International Marketing | Related issues from the course materials should be read. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||