TÜRKÇE
ENGLISH
Information
| Code | ISLS301 |
| Name | Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.
Course Precondition
None
Resources
Pazarlamaya Çağdaş Yaklaşım, Prof.Dr. Serap ÇABUK, Prof.Dr. İsmail YAĞCI, Nobel Kitabevi, ADANA , 2013. Diğer Kaynaklar: Modern Pazarlama İlkeleri, Prof.Dr. Ömer Baybars TEK, Dr. Engin ÖZGÜL, İzmir, Kasım, 2005. Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, Geliştirilmiş 17. basım, 2009, İstanbul.
Notes
Marketing turkiye, pazarlamasyon
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Explain the fundamentals of marketing research. |
| LO03 | Describe the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Recognize specifications of industrial markets and industrial buying behavior. |
| LO05 | State fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has the conceptual and theoretical competence to explain the phenomena in the disciplines of Political Science and International Relations. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Identifies the international and national issues by methodologies used in the disciplines of Political Science and International Relations; chooses the appropriate analysis techniques across the issues and applies the appropriate empirical studies. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Becomes skilful at following and interpreting different social areas in international and national levels and also applies the problem-solving oriented practices. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Collects, reviews and analyzes the data obtained which necessary for modelling applications in the Social Science. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Individually and/or in a team, takes responsibility, leadership, and works effectively. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | In recognition of the need for lifelong learning, follows the latest developments in the field and improves himself/herself. | 3 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Uses Turkish, and at least one more foreign language, in accordance with the requirements of academic and work life. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands and interprets the feelings, thoughts and behaviors of related persons correctly; and expresses himself/herself in written and oral forms accurately. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Improves his/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Questions traditional approaches, practices and methods; and develops and applies new study methods if necessary. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Recognizes and implements social, scientific and professional ethical values. | 2 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops skills of defining and analyzing the international, regional and national oriented issues, producing appropriate conflict-resolution techniques and negotiation skills. | 3 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops critical thinking skills. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Strategic Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Marketing Environment | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Marketing Research | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Consumer Behavior | Reading related chapters | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 6 | Industrial Markets and Buying | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Market Targeting and Segmentation | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Product | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Services Marketing And Non-profit Organizations Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Marketing Channels and Distribution | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Promotion | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Pricing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Online Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Global Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||