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Information
| Code | RTV222 |
| Name | Television Advertising |
| Semester | 4. Semester |
| Duration (T+A) | 3-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3.5 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. BERİN YOCA |
Course Goal
With this course, it is aimed to provide the student with the skills of advertising design, creative advertising and effective advertising production.
Course Content
Definition of advertising, advertising of properties, products and services, preliminary research, to decide on the type and format of advertisement, advertising ideas, advertising film shooting preparation, advertising shoot, make advertising fiction.
Course Precondition
The course has no prerequisites
Resources
Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi, Kenneth E. Clow, Donald Baack Nobel Akademik Yayıncılık Reklamcılık Kavramlar, Kararlar, Kurumlar, Dr. Müge Elden, Dr. Füsun Kocabaş, İletişim Yayınları Adım Adım Reklam Üretimi, Nesrin Tan Akbulut, Elif Eda Balkaş, Beta Basım Yayım
Notes
Television Advertising Lecture Notes, Berin YOCA
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the place, functions and types of advertisements in marketing communication. |
| LO02 | Defines the basic concepts related to the operation of advertising, basic concepts in theory and models. |
| LO03 | Defines the roles and functions of advertising agencies, types of agencies, and the units that make up the advertising agency. |
| LO04 | Explain the concepts of consumer and customer, and the factors that will affect the consumer decision-making process in advertising. |
| LO05 | It sets the advertising objectives and explains the message strategy of the advertisement. |
| LO06 | Defines the characteristics and types of television advertisements. |
| LO07 | Explains the production stages of television advertisement. |
| LO08 | The student develops their own advertising idea. |
| LO09 | Makes the necessary research and situation analysis for the commercial film. |
| LO10 | Writes advertisement text to be broadcast on television. |
| LO11 | Prepares advertisement storyboard. |
| LO12 | Makes a shooting plan in accordance with the television commercial. |
| LO13 | They shoot TV commercials. |
| LO14 | It uses editing techniques specific to television advertising. |
| LO15 | Makes the presentation of the advertisement design. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Apply the basic concepts of news media organizations in the production stage, knows the principles and methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction. | 2 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs. | |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use. | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured. | 4 |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active. | 5 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Radio Tv. have the ability to clearly explain the designs and applications related to the field to their colleagues, superiors and the people and groups they serve, and to work in related teams, including interdisciplinary ones. | 4 |
| PLO12 | Bilgi - Kuramsal, Olgusal | It manages a process in a way to take responsibility personally when necessary and to objectively evaluate and supervise the performances of other employees and to meet professional needs | 4 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use. | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He knows that the only way to reach real and correct information in the media sector is to establish a healthy, effective, accurate and strong communication, and he understands the necessity of using an effective Turkish and one or more of the other foreign languages while doing this. | 1 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Explains the protocol and rules of social behavior in community life, makes decisions according to her place and uses initiative | |
| PLO17 | Bilgi - Kuramsal, Olgusal | Radio and Television Programming on base, has practical and theoretical knowledge. | 5 |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Advertising definitions, types, functions and roles of the parties advertising | Searching | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 2 | The basic concepts related to the functioning of the advertising, theories and models | Searching | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 3 | Advertising Agencies, types, units constituting the advertising agency, advertising-related institutions | Searching | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri |
| 4 | Advertising and consumer behavior | Searching | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Advertising planning process | Searching | Öğretim Yöntemleri: Anlatım, Gösteri, Soru-Cevap |
| 6 | The importance of television and television advertising in mass media | Searching | Öğretim Yöntemleri: Anlatım, Gösteri, Soru-Cevap, Tartışma |
| 7 | Production stage of television advertising | Searching | Öğretim Yöntemleri: Anlatım, Gösteri, Soru-Cevap |
| 8 | Mid-Term Exam | Searching | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Advertising project presentation | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma, Beyin Fırtınası |
| 10 | Scenario studies and assessments on samples | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Advertising text and screenplay | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Beyin Fırtınası |
| 12 | Storyboard | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 13 | Shooting plan | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 14 | Advertising shooting | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 15 | Make Advertising fiction | Searching | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 16 | Term Exams | Searching | Ölçme Yöntemleri: Yazılı Sınav, Proje / Tasarım |
| 17 | Term Exams | Searching | Ölçme Yöntemleri: Proje / Tasarım, Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||