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Information
| Code | MG3813 |
| Name | Contemporary Marketing Approaches |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to examine new approaches in marketing and to lead students for following new marketing issues and enable them to have detailed knowledge about these issues.
Course Content
This course consists of the subjects of current marketing issues and approaches.
Course Precondition
Without prerequisite
Resources
Current articles
Notes
Related articles for each topic
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | The students who take this course discuss the current issues in marketing. |
| LO02 | Investigate new marketing approaches. |
| LO03 | Research articles about new marketing topics. |
| LO04 | Follows current marketing literature. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the classical, modern and postmodern theories of marketing science. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines scientific methods and tools used in marketing. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Develops research models by determining the variables related to the subjects of marketing science. | 3 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results obtained by applying the research models based on the marketing theories. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can implement the basic steps of the methods used in the field of marketing. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can develop solutions by using the knowledge gained in the field of marketing. | 5 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work effectively by taking responsibility in individual and/or team work. | 4 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Can use information and communication technologies to access, analyze and interpret information in the field of marketing. | 5 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. | 4 |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of social, cultural and environmental issues. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Forms the basis for the decision-making process of organizations and practitioners. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | General introduction and sharing of chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Post Modern Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 3 | Green Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 4 | Sustainable Marketing Management | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 5 | Data Based Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 6 | E-Commerce | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 7 | Online Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 8 | Mid-Term Exam | preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Mobile Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 10 | Internal Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 11 | Niche Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 12 | Experiental Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 13 | Word of Mouth Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 14 | Value Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 15 | Permission Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 16 | Term Exams | preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||