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Information
| Code | MO1706 |
| Name | Strategic Management |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
1 |
Course Goal / Objective
This course aims to introduce basic concept, principles and practices related to strategic management
Course Content
This course includes the concept and approaches of management, strategic planning, strategic management process, strategy variations, SWOT analysis, strategic alliances and case studies.
Course Precondition
None
Resources
Strategic Management: An Integrated Approach Book by Charles W.L. Hill and Gareth R. Jones
Notes
Strategic Management M. Barca
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Describes the concepts and theories related to strategic management. |
| LO02 | Explains strategic approach in business management. |
| LO03 | Explains mission of company and its social responsibility. |
| LO04 | Applies external and internal environment analysis affecting business strategy |
| LO05 | Explains how to develop sustainable competitive advantages |
| LO06 | Explains strategic implementation in the perspective of structure, leadership and culture |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describe the concepts of management and organizations and their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Identify the theories and models in the field of management and organizations. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explain the numerical and statistical methods in the field of management and organizations | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Comprehend scientific research methods | 5 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Utilize the theories and models in the field of management and organizations | |
| PLO06 | Belirsiz | Apply quantitative and statistical methods in the field of management and organizations. | 4 |
| PLO07 | Belirsiz | Interpreting research results in the field of management and organizations. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Determine the appropriate methods for solving the managerial and organizational problems in business. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply the fundamental steps of the management process. | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Use basic qualitative and quantitative analysis programs in an effective way. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Work towards the objectives of a team as a project manager or a team member. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Keep update with the current developments with in the field with the awareness that the research and learning process continues throughout life. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Generate new information from the data obtained in accordance with the academic priciples and rules, and interpret them effectively. | 5 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Associate the knowledge gained in the field of management and organizations with the knowledge in different fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Synthesize and effectively present the information obtained from the academic sources of the field. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Adhering to scientific research ethics in all studies | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | İşletmelerde Stratejik Yönetim(p.20-52) | |
| 2 | Strategic management process | İşletmelerde Stratejik Yönetim(p.55-66) | |
| 3 | External analysis | İşletmelerde Stratejik Yönetim(p.79-106) | |
| 4 | Internal analysis | İşletmelerde Stratejik Yönetim(p.115-136) | |
| 5 | Environmental factors | İşletmelerde Stratejik Yönetim(p.141-162) | |
| 6 | Building competitive advantage-business level | İşletmelerde Stratejik Yönetim(p.173-188) | |
| 7 | Major strategies and sub strategies | İşletmelerde Stratejik Yönetim(p.197-204) | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Corporate level strategies | İşletmelerde Stratejik Yönetim(p.221-236) | |
| 10 | Business level strategies | İşletmelerde Stratejik Yönetim(p.251-266) | |
| 11 | Functional level strategies | İşletmelerde Stratejik Yönetim(p.281-296) | |
| 12 | Strategy implementing techniques | İşletmelerde Stratejik Yönetim(p.309-334) | |
| 13 | Implementing strategies and control | İşletmelerde Stratejik Yönetim(p.399-406) | |
| 14 | Corporate governance | İşletmelerde Stratejik Yönetim(p.421-444) | |
| 15 | Overview | Overview | |
| 16 | Final exams | Studying for exam | |
| 17 | Final exams | Studying for exam |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||