TÜRKÇE
ENGLISH
Information
| Code | STA1703 |
| Name | |
| Term | 2023-2024 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
1 |
Course Goal / Objective
This course aims to provide to the students the basic principles of visual culture, visual perception and persuasion on a theoretical and practical basis.
Course Content
This course aims to introduce art and design students to the principles of visual perception and design. The aim of this course is to introduce students to the basic visual language, concepts and visual communication processes that enable the understanding, interpretation and production of different visual message forms by using visual perception and design principles, and to provide an understanding of visual elements. The Interprets in this course; explains visual perception theories, evaluates reflections of these theories on the design process, relates visual perception to the design process, evaluates the design environment based on perception theories examples and academic researches in order to formulate strategically the social messages.
Course Precondition
None
Resources
Brock, Timothy. (2005). Persuasion: psychological insights and perspectives. Sage Publications. 2nd Edition.
Notes
Academic publications, articles and papers, lecture notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | 1. Explain the concepts of visual perception, design and communication |
| LO02 | 2. Explains the concepts of visual perception, design and communication along with the relationships among these concepts |
| LO03 | 3.Relates the components of visual perception, and understands the reflections of these components on the message and on the relationship between the source and the receiver |
| LO04 | 4.Explains visual perception theories, evaluates reflections of these theories on the design process, relates visual perception to the design process, evaluates the design environment based on perception theoriesexamples. |
| LO05 | 5. Explain design principles and use them in applications |
| LO06 | 6.Uses and evaluates design principles and components (composition, balance, contrast, emphasis, movement, image, repetition, rhythm, concordance, proximity, color, format, ratio, line, period, symmetry, font, etc.) in accordance with the factors influencing visual perception. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | To have current technical and technological knowledge about the field. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | To have knowledge and knowledge about contemporary art. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | To have high artistic and cultural knowledge. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | To be able to participate in team work of different disciplines and to benefit from field information. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Comprehends the importance of experimenting with different materials, techniques and forms of expression, and interactional processes. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Uses different experiences related to the field in creative applications | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Researches and applies different material techniques and forms of expression | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Artists from different disciplines produce joint projects with designers. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Explains theoretical approaches and concepts related to scientific and application areas. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Develops solution-generating thoughts and methods related to the field. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops interdisciplinary relations and designs multi-disciplinary studies. | |
| PLO12 | Bilgi - Kuramsal, Olgusal | Plans, implements and exhibits original works and designs. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she shares his/her original thoughts on a problem he/she has determined by using verbal and visual data. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | It contributes to the processes of protection and promotion of cultural values. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | It reflects its sensitivity towards cultural, social and environmental problems in its practices. | |
| PLO16 | Yetkinlikler - Öğrenme Yetkinliği | It contributes to sustainability, innovation and entrepreneurship. | 2 |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | The student who takes this course knows a foreign language at a level to support their research in the fields of art and design. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Scope and Definition of Visual Perception; | References books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 2 | Theories of Visual Perception Theories of Extromission/Intromission Probablistic Functionalism (Egon Brunswik) | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Gösteri, Tartışma |
| 3 | Theories of Visual Perception Gestalt Perception Theory (M. Wertheimer, K.Koffka, W.Köhler) Direct Perception and Ecological Optics (J.J. Gibson) | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 4 | Theories of Visual Perception Empricism: Perception as a Constructive Process (Gregory Bateson) Neurophysiological approach to visual perception (Hebb) Computational Approach (D. Marr | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 5 | Types of Visual Perception and Communication in Learning Process : Symbolic Communication and Visual Perception, Operational Communication and Visual Perception, | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 6 | Types of Visual Perception and Communication in Learning Process : Conceptual Communication and Visual Perception, Visual Communication and Visual Perception, Applications | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 7 | Visual Perception Design Principles | Review of lecture notes and Reference books | Öğretim Yöntemleri: Tartışma, Anlatım, Gösteri, Soru-Cevap |
| 8 | Midterm | Preparation for Midterm Exam | Ölçme Yöntemleri: Yazılı Sınav, Performans Değerlendirmesi |
| 9 | Components of the Concept of Visual Perception: Perception and Perceptual Aesthetics | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 10 | Components of Visual Perception: Memory, Visual Thinking, Visual Language | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 11 | Components of Visual Perception: , Visual Compatibility/ Appropriateness, Visual Language | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 12 | Components of Visual Perception: Symbolic Expression (Metaphor), Symbiotic, Analysis | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 13 | Visual Perception Process: Meaning and power of image in visual perception process, Interpretation of visual symbols and syntaxes | Review of lecture notes and Reference books | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 14 | Visual Perception Process: Developing The Meaning and Power In Visual Perception Process, Evaluation of Visual Perception Process in terms of Clearing, Focusing and Imagination | Review of lecture notes and Reference books | Öğretim Yöntemleri: Gösterip Yaptırma, Anlatım, Gösteri |
| 15 | Visual Perception Process and Design Evaluation through Theories of Visual Perception | Review of lecture notes and Reference books | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 16 | End-of-semester exam | Preparation for the End-of-semester exam | Ölçme Yöntemleri: Performans Değerlendirmesi, Proje / Tasarım |
| 17 | End-of-semester exam | Preparation for the End-of-semester exam | Ölçme Yöntemleri: Performans Değerlendirmesi, Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||