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Information
| Code | STA873 |
| Name | Product Brand and Style Relationship in Textile and Fashion Design |
| Term | 2023-2024 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA ENGİN ALPAT |
Course Goal / Objective
The course aims to inform students about the relationship between product brand and style in textile and fashion design. It touches on the importance and role in the field of branding, design, style creation.
Course Content
To educate students in the field of textile and fashion design who are equipped and knowledgeable in the industrial field
Course Precondition
no prerequisite
Resources
Fashion Brands: Branding Style from Armani to Zara Yazar: Mark Tungate 3 edititon 2012 Kogan Page Publishing New Delhi India
Notes
Developing Successful Global Strategies for Marketing Luxury Brands editing: Mosca, Fabrizio, Casalegno, Cecilia, Gallo, Rosalia IGI Global Publishing 2021 USA
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Ability to design and transform any design collection |
| LO02 | To apply the material, usage and knowledge skills necessary for the production of fashion products that are created in an original way in line with the expectations of the industry and to create brand value. |
| LO03 | To have sufficient knowledge and equipment about the relationship between product brand and style in textile and fashion design |
| LO04 | Students will have the theoretical and practical knowledge in the field of brand and style and apply this knowledge to various products, services and systems. |
| LO05 | Student will be able to understand, interpret and evaluate concepts and theories in the field of brand and style creation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | To have current technical and technological knowledge about the field. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understands different art movements and design approaches in relation to the opportunities and thought systems that stand out in their historical periods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands the phenomenon of art and design at a level to evaluate it in cultural, sociological, political, philosophical and economic contexts. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Understands the relations of today's knowledge areas with each other in a way to use them in the field of expertise, perceives interdisciplinary interaction in a way that transforms them into creative activities. | 5 |
| PLO05 | Bilgi - Kuramsal, Olgusal | She/he uses different experiences related to her field in her creative applications. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Develops creative and innovative methods in the process of creating original artwork and product design. Researches and applies different materials, techniques and forms of expression, evaluates and documents the results. | 5 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Creates content for original art works, organizes their exhibition, evaluates the results, Develops projects jointly with artists, designers and scientists from different disciplines. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | It produces works that are worth exhibiting / presenting in national and international competitions and organizations, It plans multi-group works by transforming the transitive relations between different disciplines into contemporary presentation and expression forms. | 3 |
| PLO09 | Bilgi - Kuramsal, Olgusal | Today's art; In line with its multilingual and multi-media orientation, it interacts with its fields of expertise and creates creative teams. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Determines the problems related to the field, applies and interprets scientific research methods and principles. | 3 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Takes responsibility individually and as a team member in solving problems related to her/his field, develops new ideas and methods. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge of her/his area of expertise to serve society and humanity on the basis of universal and national needs. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Shares art-specific thoughts and design suggestions using written, verbal and visual data. | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he exhibits, explains and promotes her works in traditional and digital media. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he organizes academic meetings related to her field of expertise, participates in discussions, defends her ideas and projects. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he has a level of foreign language knowledge to follow up-to-date information and communicate with her colleagues in her area of expertise. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Uses scientific and artistic research methods and conducts original research in the fields of art and/or design. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Recognizes the main reference sources of art and the field of expertise, uses literature knowledge, pedagogical methods and techniques of the field, teaching, supervision and evaluation skills effectively. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of cultural heritage and the need to protect productions and techniques specific to this heritage, guides them to be produced and interpreted in current conditions. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | It becomes aware of the universal, social and environmental effects of its design and applications, and contributes to sustainable development, innovation and entrepreneurship. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Login. What is the relationship between brand and style. | Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | Research brand positioning, brand identity and goals. | Preliminary preparation for submission through distributed notes and documents | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Beyin Fırtınası, Örnek Olay |
| 3 | Ability to create product and determine the brand name of this product as a result of the theoretical definitions research | Discussion on distributed notes and documents | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Gösterip Yaptırma, Grup Çalışması, Beyin Fırtınası, Bireysel Çalışma, Proje Temelli Öğrenme |
| 4 | Ability to create product and determine the style properties of this product as a result of the theoretical definitions research. | Discussion and product preparation through distributed notes and documents | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Gösterip Yaptırma, Grup Çalışması, Benzetim, Beyin Fırtınası, Örnek Olay, Bireysel Çalışma, Problem Çözme, Proje Temelli Öğrenme |
| 5 | Preparation for presentations | Preparation for submission through distributed notes and documents | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Grup Çalışması, Beyin Fırtınası, Bireysel Çalışma, Proje Temelli Öğrenme |
| 6 | End-of-term presentations. | Preparation for submission through distributed notes and documents | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösterip Yaptırma, Grup Çalışması, Benzetim, Beyin Fırtınası, Bireysel Çalışma, Proje Temelli Öğrenme |
| 7 | Review of the period. | Preparation for submission through distributed notes and documents | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösterip Yaptırma, Grup Çalışması, Beyin Fırtınası, Bireysel Çalışma |
| 8 | Mid-Term Exam | Preparation of Presentation Sheets and Presentation Method | Ölçme Yöntemleri: Yazılı Sınav, Sözlü Sınav, Ödev, Proje / Tasarım, Performans Değerlendirmesi, Jüri Değerlendirmesi |
| 9 | Preliminary research for design, topic setting, drafting | Preliminary Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Design preparation. | Preliminary Research | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası |
| 11 | Design preparation | Preliminary Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama, Gösteri, Proje Temelli Öğrenme |
| 12 | Design Process | Preliminary Research | Öğretim Yöntemleri: Anlatım, Gösteri, Grup Çalışması, Proje Temelli Öğrenme |
| 13 | Preparation for presentations. | Rehearsal for presentation, reviewing the design process | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Gösteri |
| 14 | End-of-term presentations | Final preparation for presentation | Öğretim Yöntemleri: Soru-Cevap, Gösteri |
| 15 | Review of the period | corrections | Öğretim Yöntemleri: Soru-Cevap, Gösteri, Proje Temelli Öğrenme |
| 16 | Term Exams. | presentations | Öğretim Yöntemleri: Tartışma |
| 17 | Term Exams | presentations | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||