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Information
| Code | PYL700 |
| Name | Course Of Expertise Area |
| Term | 2023-2024 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 5-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 0 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Uzmanlik Alan |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator |
Course Goal / Objective
The aim of this study is to enable the student to work on accessing information, obtaining data, evaluating and interpreting information in accordance with ethical rules.
Course Content
How to determine and select a thesis/dissertation topic How to plan the thesis/dissertation contend. What to do before writing up the thesis/dissertation, The previously written thesis examination The issues that needs attention in thesis/dissertation writing. inspection of the thesis/dissertation writing guide offered by SBE Preparation of content The importance of footnotes and references and preparation Proposals and writing up a proposal Evaluation of the thesis/dissertation.
Course Precondition
There are no prerequisites for the course.
Resources
University library database
Notes
Current and core articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Applies the fundamental stages in problem solving. |
| LO02 | Does research on a well chosen special topic under the consultant's supervision. |
| LO03 | Can discuss about the research topic with the advisor. |
| LO04 | Can present the knowledge obtained from the sources related to the research topic both in writing and orally. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts of Marketing Management and explains their relations with each other | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines and compares theories and models of marketing management, numerical and statistical methods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Reaches and interprets information using scientific research methods. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Applies theories and models, numerical and statistical methods in marketing management. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Can interpret the results of theories and models, numerical and statistical methods applied in marketing management. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can determine the appropriate methods for solving the marketing problems encountered. | 3 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Can implement marketing management methods through following the fundamental steps. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using basic numerical and statistical analysis programs. | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Can work in accordance with the objectives as a project manager or participant. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role by taking responsibility individually and/or within the team. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of marketing. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Produces new information from the data obtained from scientific sources within the framework of academic rules and interprets them effectively. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can communicate with the parties verbally and in writing in accordance with the requirements of academic and business life. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can present effectively the information obtained from the sources related to the field within the framework of academic rules by synthesizing. | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Conducts original research on all the basic functions of marketing in accordance with scientific, institutional and social ethics. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Identifies existing problems with a critical perspective and proposes solutions. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | how to determine and select a thesis/dissertation topic | material reading | Öğretim Yöntemleri: Tartışma |
| 2 | what to do before writing the thesis/dissertation, how to plan the thesis/dissertation content. | material reading | Öğretim Yöntemleri: Tartışma |
| 3 | what to do before writing the thesis/dissertation, how to plan the thesis/dissertation content. (continued) | material reading | Öğretim Yöntemleri: Tartışma |
| 4 | introduction to the field | material reading | Öğretim Yöntemleri: Tartışma |
| 5 | paradigms | material reading | Öğretim Yöntemleri: Tartışma |
| 6 | the issues that needs attention in thesis/dissertation writing. | material reading | Öğretim Yöntemleri: Tartışma |
| 7 | the issues that needs attention in thesis/dissertation writing. (continued) | material reading | Öğretim Yöntemleri: Tartışma |
| 8 | Mid-Term Exam | Preparing for presentation | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 9 | examining of APA style | material reading | Öğretim Yöntemleri: Tartışma |
| 10 | examining of APA style (continued) | material reading | Öğretim Yöntemleri: Tartışma |
| 11 | inspection of the thesis/dissertation writing guide offered by SBE | material reading | Öğretim Yöntemleri: Tartışma |
| 12 | preparation of contents | material reading | Öğretim Yöntemleri: Tartışma |
| 13 | The importance and preparations of footnotes and references. | material reading | Öğretim Yöntemleri: Tartışma |
| 14 | Proposals and writing up a proposal | material reading | Öğretim Yöntemleri: Tartışma |
| 15 | assessment of the thesis/dissertation | material reading | Öğretim Yöntemleri: Tartışma |
| 16 | Term Exams | Preparing for presentation | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 17 | Term Exams | Preparing for presentation | Ölçme Yöntemleri: Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 5 | 70 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 5 | 5 |
| Final Exam | 1 | 15 | 15 |
| Total Workload (Hour) | 160 | ||
| Total Workload / 25 (h) | 6,40 | ||
| ECTS | 6 ECTS | ||