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Information
| Code | MG3813 |
| Name | Contemporary Marketing Approaches |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HİLAL İNAN |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to examine new approaches in marketing and to lead students for following new marketing issues and enable them to have detailed knowledge about these issues.
Course Content
This course consists of the subjects of current marketing issues and approaches.
Course Precondition
Without prerequisite
Resources
Current articles
Notes
Related articles for each topic
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | The students who take this course discuss the current issues in marketing. |
| LO02 | Investigate new marketing approaches. |
| LO03 | Research articles about new marketing topics. |
| LO04 | Follows current marketing literature. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | 4 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | 4 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | General introduction and sharing of chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Post Modern Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 3 | Green Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 4 | Sustainable Marketing Management | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 5 | Data Based Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 6 | E-Commerce | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 7 | Online Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 8 | Mid-Term Exam | preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Mobile Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 10 | Internal Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 11 | Niche Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 12 | Experiental Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 13 | Word of Mouth Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 14 | Value Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 15 | Permission Marketing | articles and case studies | Öğretim Yöntemleri: Tartışma, Gösteri |
| 16 | Term Exams | preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||