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Information
| Code | MG3812 |
| Name | Modern Retailing : Theory and Practice |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to discuss on theories, concepts, strategies and practices of retailing and the development of retailing industry.
Course Content
This course consists of the theories of modern retailing and the marketing management process in retail businesses.
Course Precondition
No prerequisite
Resources
Key papers and case studies in modern retail and international retail marketing literature.
Notes
International Retailing and Supply Chain Management, Fatma Demirci Orel, Gülsün Nakıboğlu, Detay Publications, 2016, Ankara-Turkey
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the theories about retailing. |
| LO02 | Explains the types of retail businesses and their characteristics by comparing them. |
| LO03 | Discusses the place of retailing and channel management in distribution channels. |
| LO04 | Classify and explain retail marketing strategies. |
| LO05 | Evaluates rational decision making, analysis and analysis results in retail management. |
| LO06 | Explain the integration of merchandise management and supply chain strategies. |
| LO07 | Determines global retail marketing strategies. |
| LO08 | Relates digital retailing and artificial intelligence applications with retailing principles. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | 4 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Retail Theory and Concepts | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım |
| 2 | Macro Environmental Factors | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 3 | Stratejik Perakendecilik ve Perakendecilik Yönetim Stratejisi | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 4 | Electronic Retailing | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri |
| 5 | Consumer Behaviour in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Organization and Human Resources in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım |
| 7 | Retailing and Technology | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 9 | Product Management, Category Planing and Purchasing in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri, Soru-Cevap |
| 10 | Purchasing Process in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 11 | Supply Chain and Logistics Management İn Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 12 | Pricing in Retail Stores | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Retail Marketing Communication | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri, Örnek Olay |
| 14 | Physcial Planing, Atmospher and Visual Presentation in Retail Businesses | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Gösteri |
| 15 | International Retail Marketing | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 16 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav, Performans Değerlendirmesi |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||