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Information
| Code | MG3808 |
| Name | International Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
Course Goal / Objective
The aim of this course is to teach the scope of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, competition, the global market opportunities and finally, the ways to develop global marketing strategies.
Course Content
This course consists of the subjects of development of global marketing strategies, environmental factors for global marketing, global competition, global marketing strategies, globalization and marketing decisions.
Course Precondition
No prerequisite
Resources
Key papers in international marketing literature and case studies.
Notes
Stratejik Küresel Pazarlama, Ed. Necdet Timur ve Alparslan Özmen, Eflatun Yayınevi, Ankara, (2013).
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Discuss major articles in the field of international marketing. |
| LO02 | Develop an understanding of strategic decision making based on the perspective of global marketing, |
| LO03 | Analyzes the marketing problems that businesses may encounter in global markets and produces solutions to these problems. |
| LO04 | In-depth analysis of international consumer and industrial markets |
| LO05 | Evaluates the effectiveness of marketing activities of international businesses. |
| LO06 | Analyze and interpret applied international marketing strategies and practices. |
| LO07 | Conducts case studies as a group. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | 4 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 5 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Development of Global Marketing Strategy and General Principles | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | General Characteristics of Global Economy | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Enviromental Factors that Impact Global Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Competitive Advantages and Strategies of Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 5 | Determining Global Markets and Entry Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 6 | Global Marketing Infırmation Systems and Marketing Planning | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Grup Çalışması |
| 7 | Global Branding Strategies | eading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Preparing for the exam | Ölçme Yöntemleri: Sözlü Sınav, Performans Değerlendirmesi |
| 9 | Brand Positioning in Global and Multi-Cultural Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 10 | Global Advertisement Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Anlatım |
| 11 | Corporate Culture and Public Relations in Global Firms | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 12 | Global Sales Management Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 13 | Product Development and Innovation for Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Pricing in Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 15 | Distribution Strategies and Global Logistics in Global Markets | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Preparing for the exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing for the exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||