AB315 Industry and Marketing in Sports

3 ECTS - 2-0 Duration (T+A)- 5. Semester- 2 National Credit

Information

Code AB315
Name Industry and Marketing in Sports
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. HARUN TOSUN
Course Instructor Mehmet METİN (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to provide the students who will have a career in sports, to learn the processes related to the formation, pricing, presentation and delivery of sports activities.

Course Content

This course includes topics related to the production, pricing, promotion and delivery of sports activities.

Course Precondition

None

Resources

Sports Marketing Concepts-Methods-Examples Yrd.Doç.Dr.Velittin BALCI

Notes

Sports Marketing Metin ARGAN


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the basic concepts and specific features of sports marketing.
LO02 Analyze consumer and industrial market in sport.
LO03 Explains the relationship between macro-micro environmental factors and sports marketing.
LO04 Recognizes marketing information systems and marketing research applications in the field of sports.
LO05 Differentiates markets, positions business and selects target market on the basis of sport.
LO06 Lists and explain the marketing mix


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain the basic concepts and principles of coaching. 2
PLO02 Bilgi - Kuramsal, Olgusal Evaluates the developments in the field of coaching in a multifaceted way using scientific methods and techniques. 3
PLO03 Bilgi - Kuramsal, Olgusal Combines knowledge obtained from the field of coaching and knowledge of other scientific fields. 3
PLO04 Bilgi - Kuramsal, Olgusal Defines the problems in the field of coaching, applies analytical and modeling methods for the solutions. 3
PLO05 Bilgi - Kuramsal, Olgusal Explain the method of producing scientific knowledge in the field of coaching.
PLO06 Bilgi - Kuramsal, Olgusal Reaches information in the field of coaching, classifies it, and uses it for the purpose. 2
PLO07 Bilgi - Kuramsal, Olgusal Uses advanced hypothetic and practical knowledge obtaining in the field of coaching.
PLO08 Bilgi - Kuramsal, Olgusal Designs the program in the field of coaching
PLO09 Bilgi - Kuramsal, Olgusal Inform expert or non-expert groups about coaching issues in written and oral form. 3
PLO10 Bilgi - Kuramsal, Olgusal Uses information technologies in the field of sports for its purpose. 2
PLO11 Bilgi - Kuramsal, Olgusal Takes responsibilities individually or as a group to solve problems encountered in the field of sports.
PLO12 Bilgi - Kuramsal, Olgusal Plans and manages the activities for the development of staff working under its own responsibility in the sectors related to coaching. 3
PLO13 Beceriler - Bilişsel, Uygulamalı By gaining the ability to learn the information in the field of coaching with her/his own effort, she/he evaluates the information with a critical approach, classifies and uses the information she/he has learned. 2
PLO14 Beceriler - Bilişsel, Uygulamalı Knows that the learning process is lifelong and behaves accordingly.
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Establishes ethical relationships with both colleagues and non-field people and uses information and communication technologies. Alongside professional development, she/he constantly develops herself/himself by identifying learning requirements in scientific, social, cultural, and artistic fields in accordance with her/his interests and abilities.
PLO16 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Know the foreign language at the level to follow the developments in the field of coaching.
PLO17 Yetkinlikler - Öğrenme Yetkinliği Knows the importance of individual development, applies the necessity.
PLO18 Yetkinlikler - Öğrenme Yetkinliği Follows and learns the developments in the field of coaching and evaluates them from the point of view of social ethics. 3


Week Plan

Week Topic Preparation Methods
1 The purpose of the sports marketing course and the main resources related to the course Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 Sports Industry and Sports Marketing Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Sports Marketing Management Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Information System and Marketing Research in Sports Marketing Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Consumer Behavior Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Market Segmentation and Positioning Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 Sports Marketing Mix Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Reading the relevant sections Ölçme Yöntemleri:
Yazılı Sınav, Sözlü Sınav, Ödev, Performans Değerlendirmesi
9 Sports Marketing Mix features Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Sports Product Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Pricing Decisions Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Distribution Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Promotion: Advertising, Public Relations. Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Promotion: Personal Selling, Sales Promotion Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Sports Sponsorship Reading the relevant sections Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Reading the relevant sections Ölçme Yöntemleri:
Yazılı Sınav, Sözlü Sınav, Ödev, Performans Değerlendirmesi
17 Term Exams Reading the relevant sections Ölçme Yöntemleri:
Yazılı Sınav, Sözlü Sınav, Performans Değerlendirmesi


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 18.07.2024 01:25