TÜRKÇE
ENGLISH
Information
| Code | SYB301 |
| Name | Public Relations |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
| Course Instructor |
Ali GÖRGÜN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to transfer the theorical information to the practice with focusing on the public relations campaign and its steps, the technics and examples which are used in public relations, the tools and activities that are used in public relations. With using the examples of public events, students will be able to prepare a sports public relations campaign and become qualified in this field.
Course Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, will be discussed, and a sports public relations projects will be prepared by the students.
Course Precondition
There are no prerequisites for the course.
Resources
Çelebi, E., How Should Public Relations Practices Be?, Nobel, Ankara, 2019.
Notes
Çelebi, E. "Effect of Relationship Management on Sports Consumers: A Research on Private Sports Centers", Recent Advances in Social Sciences, Cambridge Scholars Publishing
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
| LO02 | Has an active role in individual and group activities and successfully finishes the tasks in group work in sports areas. |
| LO03 | To acquire creativeness, to use initiatives and to be able to act independently |
| LO04 | In additon to occupational skills, develops himself on scientific, cultural and artistic areas according to his own abilities and needs. |
| LO05 | Has the skills of active listening, empathy, self-expression, and use of communication technology for effective interpersonal communication. |
| LO06 | Acts appropriately with professional ethical standards |
| LO07 | Understands the knowledge, skills and values related to sport organizations management at the highest level. |
| LO08 | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. |
| LO09 | Practises the management functions and organization principle to sport organization |
| LO10 | Understands how managerial decision-making process is affected by the organizational culture and ethical values of sport organization. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has advanced knowledge about management and leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Has the ability to transfer information about the field of sports management to employees and colleagues. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Recognizes the sports facilities and technologies, follows their progress and uses information technology in accordance with the sport sciences. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Analysis the internal and external environment of sport organizations, solves its problems and makes decisions in accordance with the changing conditions. | 3 |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | Uses sports culture, philosophy and organizational culture and ethical values in managerial processes. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Applies technical, tactical and managerial skills of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates effectively with professionals and stakeholders. | 5 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Conducts research and produces projects in the field of sports management. | 4 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Has knowledge of general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | It analyzes and effectively executes the relations with its stakeholders by applying the management functions of the organization and the institution. | 4 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Acts in accordance with ethical values in business and social areas. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses computer programs related to information and communication technologies required by the field of Sports Management. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Public Relations. An overview to main terms and definitions. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım |
| 2 | Campaign Process and Steps. Analyzing, Researching, Creating Scenarios to Solve a Problem. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 3 | Strategic Planning. Term of Target Audience, and Identification of Target Audience. Definition of Strategies and Budget Planning. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Examining of Public Relations Implementations and their Examples. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Public Relations Implementations in Written/Visual and Verbal Communications | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Media Strategies, and Media Relations. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 7 | Public Relations Implementations: Press Conference and Press Release, Press Invitations | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Reading the Textbooks | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Speeches for Press/Campaign Presentation Technics. Exhibitions, Fairs and Organizations. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Campaign Implementations, Control, and Evalution. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Public Relations Implementations in In-house PR, Reputation Management, Crisis Management, Corporate Affairs and Lobbying Activities. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Global Public Relations Implementations, e-PR Implementations. PR Company Organization, Operation, and Choosing. | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 13 | Examination of project examples in public relation | Project assignment | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 14 | The stages of project regulation in public relations | Project assignment | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 15 | Project presentations | Project assignment | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 16 | Term Exams | Reading the All Lecture Notes and Textbooks | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reading the All Lecture Notes and Textbooks | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 2 | 28 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||