TÜRKÇE
ENGLISH
Information
| Code | TTS334 |
| Name | Fashion and Advertisement |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Mine CERANOĞLU |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of this course is to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
None
Resources
Zeki Yüksekbilgili, "Hızlı Moda Tüketicilerinin Mağaza Atmosferine Verdikleri Önem, Türkmen Kitabevi. D. Shaw and D. Koumbis, Fashion Buying From Trend Forecasting to Shop Floor, Bloomsbury Publishing, New York: 2013. N. Rieglman, Colors for modern fashion, 9 heads media, USA: 2006. D. Crane, Moda ve Gündemleri Giyimde Sınıf, Cinsiyet ve Kimlik, Çev. Özge Çelik, Ayrıntı Yayınları, İstanbul: 2003.
Notes
Fashion advertising presentations.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students, understand the cultural, economic and advertising dimension of fashion. |
| LO02 | Students, discuss the role of advertising in fashion. |
| LO03 | Students evaluate the relationship between advertising and fashion. |
| LO04 | Students analyze fashion advertisements. |
| LO05 | Students know the advertising features suitable for the fashion field. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the methods of surface arrangement and three-dimensional designs using basic art elements and principles. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains research methods, design principles, artistic criticism and art history with examples. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Demonstrates the knowledge of drawing, composition and color with aesthetic values in the industrial field. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Recognizes the techniques and materials in the process of transition from design to production in weaving, knitting, printing and garment sectors. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Recognizes computer aided design software in the field of textile and fashion design. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | To be able to present the marketing knowledge acquired through fashion and brand development methods in the textile sector. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains the textile design and fashion issues within the framework of social, scientific, artistic and ethical values. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | In textile design; develops contemporary and creative design proposals for aesthetic values and target audience needs under social, cultural and economic constraints. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Perceives abstract and concrete concepts and transforms them into original works. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Realizes original collections with creative presentations by using different materials, methods and techniques in accordance with the theme determined in weaving, printing and garment design disciplines. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Develops new designs for use by researching current materials used in textile and garment design | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Interprets the historical and social phenomena that shape design by observing contemporary ways of thinking and current fashion trends. | |
| PLO13 | Yetkinlikler - Alana Özgü Yetkinlik | Creates two-dimensional surfaces and/or three-dimensional products using the knowledge acquired in the field of textile design and art. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Within the framework of lifelong learning, they will have the competence to develop themselves in scientific, social, cultural and sports fields. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Understands the role of textile and fashion designer in society and makes prototype designs according to historical, social, economic, ergonomic and anthropometric criteria. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Uses the visual culture and artistic perception, aesthetic evaluation and creative forms of expression acquired through art and design education to make a difference in professional life. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Solves design problems with solution-oriented thinking in teamwork with different disciplines. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | To be aware of national and international values in art and design. | 5 |
| PLO19 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Acts with a sense of professional responsibility and ethical awareness in the design creation process. | |
| PLO20 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Exhibits the two- or three-dimensional original art and design objects created by individual or group work. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of The Fashion and Advertising Relationships | Reading the Textbooks | Öğretim Yöntemleri: Anlatım |
| 2 | The Effects of Fashion and Advertising in Daily Life | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Fashion and Advertising After the Industrial Revolution | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Fashion Advertising and Orienting Masses | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Fashion Advertising and Consumer Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Fashion Advertising and Image | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Fashion Advertising and Populer Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Fashion Advertising and Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Representation of Women and Men in Fashion Ads | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Analysis of Fashion Advertisements (Sample Fashion Advertisement I) | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Analysis of Fashion Advertisements (Sample Fashion Advertisement II) | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Analysis of Fashion Ads III | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Fashion Advertising Awards | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Advertising Design | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||