TÜRKÇE
ENGLISH
Information
| Code | TTS334 |
| Name | Fashion and Advertisement |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Mine CERANOĞLU |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of this course is to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.
Course Precondition
None
Resources
Zeki Yüksekbilgili, "Hızlı Moda Tüketicilerinin Mağaza Atmosferine Verdikleri Önem, Türkmen Kitabevi. D. Shaw and D. Koumbis, Fashion Buying From Trend Forecasting to Shop Floor, Bloomsbury Publishing, New York: 2013. N. Rieglman, Colors for modern fashion, 9 heads media, USA: 2006. D. Crane, Moda ve Gündemleri Giyimde Sınıf, Cinsiyet ve Kimlik, Çev. Özge Çelik, Ayrıntı Yayınları, İstanbul: 2003.
Notes
Fashion advertising presentations.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students, understand the cultural, economic and advertising dimension of fashion. |
| LO02 | Students, discuss the role of advertising in fashion. |
| LO03 | Students evaluate the relationship between advertising and fashion. |
| LO04 | Students analyze fashion advertisements. |
| LO05 | Students know the advertising features suitable for the fashion field. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | In business life; They are open to learning, self-confident, able to stand behind their work, and display an enthusiastic and energetic attitude. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gain knowledge about research methods, artistic criticism and art history. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | He/she will have the knowledge of a foreign language at a level to be able to follow current information in the field of textile design and communicate with colleagues. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of creating surface arrangements and new designs with basic art elements and principles. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Have the skills to collect, announce and apply information on textile design and fashion within the framework of social, scientific, artistic and ethical values. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | In textile design; It creates contemporary and creative design suggestions and solutions for aesthetic values and user needs under social, cultural and economic constraints. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Abstract and concrete concepts; transforms it into creative thinking, innovative and original works. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | It creates original collections in accordance with the determined theme in the weaving, printing and clothing design disciplines and explains them with creative presentations. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Have the ability to research, follow and use current materials used in textile design and develop new materials. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | The ability to perceive, think and apply design surfaces in a multidimensional way develops. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Creates textile designs in a computer-aided environment by adapting/learning information-communication technologies and new programs. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Tasarımlarında farklı malzeme, yöntem ve teknikleri kullanarak çeşitli renk kombinasyonları oluşturur.. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Creates 2D surfaces and/or 3D products using the knowledge gained in the application of textile design and arts. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Within the framework of lifelong learning, they will have the competence to develop themselves in scientific, social, cultural and sports fields. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Ability to work in teams with different disciplines and gain the competence to solve design problems with analytical thinking method. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Evaluates the industrial production of the prototype design she/he created. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Interprets and evaluates the knowledge and skills acquired in the field of textile design with a critical approach. | 4 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | She/he shares her thoughts and design suggestions with the target audience using written, verbal and visual data. | 5 |
| PLO19 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Becomes aware of national and international values regarding art and design. | |
| PLO20 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Gains aesthetic awareness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of The Fashion and Advertising Relationships | Reading the Textbooks | Öğretim Yöntemleri: Anlatım |
| 2 | The Effects of Fashion and Advertising in Daily Life | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Fashion and Advertising After the Industrial Revolution | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Fashion Advertising and Orienting Masses | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Fashion Advertising and Consumer Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Fashion Advertising and Image | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Fashion Advertising and Populer Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Fashion Advertising and Culture | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Representation of Women and Men in Fashion Ads | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Analysis of Fashion Advertisements (Sample Fashion Advertisement I) | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Analysis of Fashion Advertisements (Sample Fashion Advertisement II) | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Analysis of Fashion Ads III | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Fashion Advertising Awards | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Advertising Design | Reading the Textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying resources for the written exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||