TÜRKÇE
ENGLISH
Information
| Code | BY230 |
| Name | Brand and Communication Design |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
1 2 |
Course Goal / Objective
It is aimed to examine and learn general information about subjects such as communication and brand concepts, advertising and campaign creation process, brand communication and design, brand and visual communication, corporate identity, creative thinking and brand communication practices, and develop the skills of making applications.
Course Content
This course; Branding includes brand strategies, marketing, communication, campaign, advertising and advertising strategies.
Course Precondition
none
Resources
Hatun Boztepe Taşkıran, Brand Communication and Digital Strategies, DER Publications, 2020.
Notes
Evrim Derinözlü, Luxury Brand Communication, Academician publishing house, 2020.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines national, international, social and intercultural dimensions of communication and communication design. |
| LO02 | Defines knowledge of theories, concepts, principles, methods, strategies and techniques related to the field of brand and communication design. |
| LO03 | Expresses critical thinking on brand and communication issues. |
| LO04 | Defines Brand and Brand Management Concepts. |
| LO05 | Defines the difference between product and brand |
| LO06 | It defines the relationship between the historical, social and economic conditions of the brand and the product and the art and design processes. |
| LO07 | Applies advertising analysis by establishing advertising-brand relationships. |
| LO08 | Applies appropriate communication strategies, methods and techniques by taking into account the communication characteristics, needs or differences of individuals, groups, audiences or institutions. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Office Administration and Executive Assistantship explains the basic knowledge and concepts related to and the Secretariat, and will have this information. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Office Administration and explains related to knows problem solving methods and techniques | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Office Administration and Executive Assistantship makes the application together with the basic knowledge and concepts in the field . | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Office Administration and Executive Assistantship to the theoretical and practical knowledge gained in the field has the ability to use. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Explain and evaluate the basic knowledge and concepts about Office Management and Executive Assistantship. | |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Identifies problems by using basic knowledge and skills in their field. | 4 |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Analyze problems and develop solutions in the area. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Office Administration and Executive Assistantship of the designs and applications of AST, explain them as necessary. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In the framework given at the basic level, you can function and take responsibility independently of the issues related to the field given to you. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic skills and knowledge of the area should be able to transfer effectively through written and oral communication. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge and skills to critically evaluate own learning and identify needs. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | By following the developments on the field of the profession,may point to a more advanced level. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | A1-A2-level Foreign Language(English) knows,can communicate in the foreign language relevant to the profession | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic computer operating systems,Office applications, and knows how to use the keyboard. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | In accordance with the rules of Turkish language,written and oral communication effectively may establish. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have sufficient awareness about Ataturk´s principles and revolutions. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Professional, ethical, scientific and social values | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Global and social values within the framework of occupational health,safety and environmental is aware of the value. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Communication, communication plan general framework | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Integrated marketing communications. Brand and brand strategies | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Objectives of marketing communication and communication budget | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Media planning, advertising and advertising research | Reviewing lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 5 | Public relations, sales, promotion, sponsorship | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Direct marketing, international communication | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Advertising Standards | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Visual and critical literacy | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Advertising analysis methods, Semiotic analysis | Reviewing lecture notes | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 11 | Advertising-culture relationship and consumer society | Reviewing lecture notes | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 12 | Meaning in ads | Reviewing lecture notes | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 13 | Globalization and consumption culture | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım |
| 14 | Advertising-brand relationship | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Ad analysis | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||