BY230 Brand and Communication Design

4 ECTS - 3-0 Duration (T+A)- 4. Semester- 3 National Credit

Information

Code BY230
Name Brand and Communication Design
Term 2024-2025 Academic Year
Semester 4. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. BİRSEN DAĞLI
Course Instructor
1 2
Öğr. Gör. GÜNSELİ YELDA GÜNDÜZALP İLBEYLİ (A Group) (Ins. in Charge)


Course Goal / Objective

It is aimed to examine and learn general information about subjects such as communication and brand concepts, advertising and campaign creation process, brand communication and design, brand and visual communication, corporate identity, creative thinking and brand communication practices, and develop the skills of making applications.

Course Content

This course; Branding includes brand strategies, marketing, communication, campaign, advertising and advertising strategies.

Course Precondition

none

Resources

Hatun Boztepe Taşkıran, Brand Communication and Digital Strategies, DER Publications, 2020.

Notes

Evrim Derinözlü, Luxury Brand Communication, Academician publishing house, 2020.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 It works within a given concept and its limitations.
LO02 Behaving in accordance with current laws and regulations and takes ethical responsibility.
LO03 Think critically about brand and communication issues.
LO04 Know Brand and Brand Management Concepts
LO05 Distinguish the difference between product and brand
LO06 Establishes a relationship between the historical, social and economic conditions of the brand and product, and the art and design processes
LO07 Makes advertisement analysis by establishing the advertisement brand relationship.
LO08 Makes visual and critical literacy.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Office Administration and Executive Assistantship explains the basic knowledge and concepts related to and the Secretariat, and will have this information.
PLO02 Bilgi - Kuramsal, Olgusal Office Administration and explains related to knows problem solving methods and techniques
PLO03 Beceriler - Bilişsel, Uygulamalı Office Administration and Executive Assistantship makes the application together with the basic knowledge and concepts in the field .
PLO04 Beceriler - Bilişsel, Uygulamalı Office Administration and Executive Assistantship to the theoretical and practical knowledge gained in the field has the ability to use. 5
PLO05 Beceriler - Bilişsel, Uygulamalı Explain and evaluate the basic knowledge and concepts about Office Management and Executive Assistantship.
PLO06 Yetkinlikler - Öğrenme Yetkinliği Identifies problems by using basic knowledge and skills in their field. 4
PLO07 Yetkinlikler - Alana Özgü Yetkinlik Analyze problems and develop solutions in the area.
PLO08 Bilgi - Kuramsal, Olgusal Office Administration and Executive Assistantship of the designs and applications of AST, explain them as necessary. 5
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği In the framework given at the basic level, you can function and take responsibility independently of the issues related to the field given to you.
PLO10 Yetkinlikler - İletişim ve Sosyal Yetkinlik Basic skills and knowledge of the area should be able to transfer effectively through written and oral communication. 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği Knowledge and skills to critically evaluate own learning and identify needs.
PLO12 Yetkinlikler - Alana Özgü Yetkinlik By following the developments on the field of the profession,may point to a more advanced level.
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik A1-A2-level Foreign Language(English) knows,can communicate in the foreign language relevant to the profession
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Basic computer operating systems,Office applications, and knows how to use the keyboard.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik In accordance with the rules of Turkish language,written and oral communication effectively may establish.
PLO16 Bilgi - Kuramsal, Olgusal Have sufficient awareness about Ataturk´s principles and revolutions.
PLO17 Beceriler - Bilişsel, Uygulamalı Professional, ethical, scientific and social values
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Global and social values within the framework of occupational health,safety and environmental is aware of the value.


Week Plan

Week Topic Preparation Methods
1 Marketing Communication, communication plan general framework Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma
2 Integrated marketing communications. Brand and brand strategies Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma
3 Objectives of marketing communication and communication budget Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma
4 Media planning, advertising and advertising research Reviewing lecture notes Öğretim Yöntemleri:
Soru-Cevap, Tartışma
5 Public relations, sales, promotion, sponsorship Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Direct marketing, international communication Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 Advertising Standards Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam exam preparation Ölçme Yöntemleri:
Yazılı Sınav
9 Visual and critical literacy Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Advertising analysis methods, Semiotic analysis Reviewing lecture notes Öğretim Yöntemleri:
Alıştırma ve Uygulama
11 Advertising-culture relationship and consumer society Reviewing lecture notes Öğretim Yöntemleri:
Alıştırma ve Uygulama
12 Meaning in ads Reviewing lecture notes Öğretim Yöntemleri:
Alıştırma ve Uygulama
13 Globalization and consumption culture Reviewing lecture notes Öğretim Yöntemleri:
Anlatım
14 Advertising-brand relationship Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 Ad analysis Reviewing lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams exam preparation Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams exam preparation Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 07.05.2024 01:39