ISLS301 Marketing

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code ISLS301
Name Marketing
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
Course Instructor Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.

Course Content

This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.

Course Precondition

There are no course prerequisites.

Resources

Marketing: An Introduction by Gary Armstrong and Philip T. Kotler

Notes

Marketing: An Introduction by Gary Armstrong and Philip T. Kotler


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
LO02 Explain the fundamentals of marketing research.
LO03 Describe the factors that affect consumer behavior, decision mechanisms and buying decisions.
LO04 Recognize specifications of industrial markets and industrial buying behavior.
LO05 State fundamentals and steps of effective market segmentation.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain the importance of demand and supply in economy science and the well-running conditions of the market economy 3
PLO02 Bilgi - Kuramsal, Olgusal Define the role of pricing within the event advantage of the market economy. 2
PLO03 Bilgi - Kuramsal, Olgusal Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. 2
PLO04 Bilgi - Kuramsal, Olgusal Perceive the costs and benefits arising from the global economy 4
PLO05 Bilgi - Kuramsal, Olgusal Produce numerical and policy options when confronted with problems.
PLO06 Bilgi - Kuramsal, Olgusal Use quantitative and qualitative techniques of model building, decoding and interpretation.
PLO07 Beceriler - Bilişsel, Uygulamalı Use the theory of economics in the analysis of economic events. 3
PLO08 Beceriler - Bilişsel, Uygulamalı Use computer programs, do synthesis and present prepared data efficiently.
PLO09 Beceriler - Bilişsel, Uygulamalı Apply the methods of economic analysis.
PLO10 Bilgi - Kuramsal, Olgusal Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems 3
PLO11 Beceriler - Bilişsel, Uygulamalı Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. 3
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Take responsibility individually and / or in a team, take leadership and work effectively.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. 4
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. 4
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. 5
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Question traditional approaches, practices and methods.
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Recognize and apply social, scientific and professional ethical values. 5


Week Plan

Week Topic Preparation Methods
1 The Definition and Evolution of Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
2 Strategic Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
3 Marketing Environment Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
4 Marketing Research Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
5 Consumer Behavior Reading related chapters Öğretim Yöntemleri:
Alıştırma ve Uygulama
6 Industrial Markets and Buying Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
7 Market Targeting and Segmentation Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Product Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
10 Services Marketing And Non-profit Organizations Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
11 Marketing Channels and Distribution Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
12 Promotion Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
13 Pricing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
14 Online Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
15 Global Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 4 56
Assesment Related Works
Homeworks, Projects, Others 1 1 1
Mid-term Exams (Written, Oral, etc.) 1 14 14
Final Exam 1 14 14
Total Workload (Hour) 127
Total Workload / 25 (h) 5,08
ECTS 5 ECTS

Update Time: 07.05.2024 02:21