BUSZ102 Introduction to Business Administration II

6 ECTS - 3-0 Duration (T+A)- 2. Semester- 3 National Credit

Information

Code BUSZ102
Name Introduction to Business Administration II
Term 2024-2025 Academic Year
Semester 2. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET TURAN
Course Instructor
1 2
Prof. Dr. MEHMET TURAN (A Group) (Ins. in Charge)


Course Goal / Objective

This course aims to provide basic concepts of business functions to students.

Course Content

Marketing management, Product pricing, promotion, distribution, Accounting, Financial management, Banking, Risk management, Public relations, Information systems, Decision techniques

Course Precondition

There are no prerequisites.

Resources

Business Essentials TWELFTH EDITION Ronald J. Ebert • Ricky W. Griffin

Notes

Business Essentials TWELFTH EDITION Ronald J. Ebert • Ricky W. Griffin


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain the concepts of marketing, strategic marketing and marketing research.
LO02 Explain product, product types, product life cycle and pricing.
LO03 Define the concepts of distribution and promotion.
LO04 Explain the concepts of accounting and basic accounting equation.
LO05 Explain the concepts of financial management and apply basic financial ratios.
LO06 Explain the concept of money and banking systems.
LO07 Define the concepts of capital markets, stocks and bonds.
LO08 Define the concepts of risk management, insurance and public relations.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy
PLO02 Bilgi - Kuramsal, Olgusal Define the role of pricing within the event advantage of the market economy
PLO03 Bilgi - Kuramsal, Olgusal Define the role of the state in economy, money and financial policies, the central bank and the structure of the market
PLO04 Bilgi - Kuramsal, Olgusal Perceive the costs and benefits arising from the global economy
PLO05 Bilgi - Kuramsal, Olgusal Produce nymerical and policy options when confronted with problems 3
PLO06 Bilgi - Kuramsal, Olgusal Use quantitative and qualitative techniques of model building, decoding and interpretation
PLO07 Bilgi - Kuramsal, Olgusal Use the theory of economics in the analysis of economic events
PLO08 Bilgi - Kuramsal, Olgusal Use computer programs, do synthesis and present prepared data efficiently 4
PLO09 Bilgi - Kuramsal, Olgusal Apply the methods of economic analysis.
PLO10 Bilgi - Kuramsal, Olgusal Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems 3
PLO11 Bilgi - Kuramsal, Olgusal Take responsibility individually and/or in a team, take leadership and work effectively 3
PLO12 Beceriler - Bilişsel, Uygulamalı Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself 4
PLO13 Beceriler - Bilişsel, Uygulamalı Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively 3
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Use Turkish and at least one foreign language in accordance with the requirements of academic and work life 4
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language 2
PLO16 Yetkinlikler - Öğrenme Yetkinliği Question traditional approaches, practices and methods.
PLO17 Yetkinlikler - Öğrenme Yetkinliği Recognize and apply social, scientific and professional ethical values. 2


Week Plan

Week Topic Preparation Methods
1 An Overview of the Basic Business Functions Professors own notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 Marketing Business Today (p. 327-338) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Consumer behavior Business Today (p. 338-356) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Product and Pricing Decisions Business Today (p. 357-386) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Distribution and Promotion Business Today (p. 387-448) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Computers and Information Technology and Quantitative Decision Techniques Business Today (p. 449-480) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 Accounting Business Today (p. 481-510) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Money and Banking Business Today (p. 511-520) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Money and Banking 2 Business Today (p. 520-540) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Financial Management Business Today (p. 541-556) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Financial Management 2 Business Today (p. 556-570) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Securities Market Business Today (p. 571-600) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
14 Government Regulations and Business Law, Risk Management and Insurance Business Today (p. 601-632)(p. 633-656) Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Projects presentaions Preparings of projects Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 07.05.2024 02:24