BUSS301 Principles of Marketing

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code BUSS301
Name Principles of Marketing
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HATİCE DOĞAN SÜDAŞ
Course Instructor Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ (A Group) (Ins. in Charge)


Course Goal / Objective

To learn the components of a companys strategic marketing program including how to plan, price, promote, and distribute products and services, To understand marketings role in the society, To identify why and how consumers are considered in our strategic marketing plans.

Course Content

This course consists of the subjects of definition and scope of marketing, strategic marketing plan, marketing environment, market segmentation, targeting and positioning, marketing research, industrial markets and consumer behaviors.

Course Precondition

None

Resources

Principles of Marketing, Global Edition, 17/E Philip T. Kotler (2017)

Notes

Online article database


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Can determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
LO02 Can learn the fundamentals of marketing research
LO03 Learn the factors that affect consumer behavior, decision mechanisms and buying decisions.
LO04 Find out specifications of industrial markets and industrial buying behavior.
LO05 Have knowledge about fundamentals and steps of effective market segmentation.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explain the importance of demand and supply in economy sciece and the well-running conditions of the market economy
PLO02 Bilgi - Kuramsal, Olgusal Define the role of pricing within the event advantage of the market economy
PLO03 Bilgi - Kuramsal, Olgusal Define the role of the state in economy, money and financial policies, the central bank and the structure of the market
PLO04 Bilgi - Kuramsal, Olgusal Perceive the costs and benefits arising from the global economy 2
PLO05 Bilgi - Kuramsal, Olgusal Produce nymerical and policy options when confronted with problems 2
PLO06 Bilgi - Kuramsal, Olgusal Use quantitative and qualitative techniques of model building, decoding and interpretation 2
PLO07 Bilgi - Kuramsal, Olgusal Use the theory of economics in the analysis of economic events 3
PLO08 Bilgi - Kuramsal, Olgusal Use computer programs, do synthesis and present prepared data efficiently 3
PLO09 Bilgi - Kuramsal, Olgusal Apply the methods of economic analysis. 3
PLO10 Bilgi - Kuramsal, Olgusal Analyze at conceptual level and aquire abiliy in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems 4
PLO11 Bilgi - Kuramsal, Olgusal Take responsibility individually and/or in a team, take leadership and work effectively 5
PLO12 Beceriler - Bilişsel, Uygulamalı Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself 5
PLO13 Beceriler - Bilişsel, Uygulamalı Use of different sources about an unfamiliar field within academic principles, synthesize gained data and present effectively 4
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Use Turkish and at least one foreign language in accordance with the requirements of academic and work life 4
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understand and interpret related peoples´ feelings, thoughts and behaviours correctly; express him-/herself accurately in written and oral language 5
PLO16 Yetkinlikler - Öğrenme Yetkinliği Question traditional approaches, practices and methods. 2
PLO17 Yetkinlikler - Öğrenme Yetkinliği Recognize and apply social, scientific and professional ethical values. 3


Week Plan

Week Topic Preparation Methods
1 Marketing in the modern organization Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
2 Marketing planning: An overview of marketing Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
3 The marketing environment Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
4 Understanding consumer behavior Reading the related chapter Öğretim Yöntemleri:
Soru-Cevap, Rol Oynama
5 Understanding organizational buying behavior Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
6 Marketing Ethics and Corporate Responsibility Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Marketing research and information system Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Midterm Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Market segmentation and positioning Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
10 Managing Products: Brand and corporate identity management Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
11 Managing Products: Product life cycle, Portfolio planning, Product Growth Strategies Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
12 Developing new products Reading the related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 Presentations 1 Preparing for the presentation Ölçme Yöntemleri:
Proje / Tasarım
14 Presentations 2 Preparing for the presentation Ölçme Yöntemleri:
Proje / Tasarım
15 Presentations 3 Preparing for the presentation Ölçme Yöntemleri:
Proje / Tasarım
16 Final Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 11.05.2024 12:23