BUSZ311 Marketing Management

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code BUSZ311
Name Marketing Management
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
Course Instructor Prof. Dr. DENİZ ZEREN (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to make students capable of appyling marketing management methods to business world, to develop knowledge and capabilities of students on marketing and to guide them for marketing decisions through evaluating marketing oppourtunities and problems.

Course Content

Topics include market segmentation, product development, promotion, distribution, and pricing.

Course Precondition

There are no prerequisites for the course.

Resources

Principles and Practice of Marketing, David Jobber,6th Edition, McGraw Hill

Notes

Marketing Management: Global Edition Philip Kotler, Kevin Lane Keller 2015 Pearson


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Analyzes the role of marketing within the firm and society.
LO02 Express and emply the four basic factors in the marketing mix: product, promotion, price, and distribution.
LO03 Employ analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet) the basic tools of marketing.
LO04 Develop a basic level strategic marketing plan
LO05 Applies integrated marketing approach


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships 3
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management 2
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts
PLO04 Bilgi - Kuramsal, Olgusal Explaining how to apply theoretical, numerical and statistical methods used in business management 2
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management
PLO06 Bilgi - Kuramsal, Olgusal Applying business management methods by following the basic steps 4
PLO07 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems 5
PLO08 Beceriler - Bilişsel, Uygulamalı Evaluate the results that are obtained from applications of business management methods. 5
PLO09 Beceriler - Bilişsel, Uygulamalı Use basic numerical and statistical softwares.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Use basic enterprise resource planning (ERP) softwares
PLO11 Yetkinlikler - Öğrenme Yetkinliği Working effectively individually and/or in a team 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field.
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context 3
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods 4
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective 4
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. 5
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. 5


Week Plan

Week Topic Preparation Methods
1 Product Principles Reading related chapter Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Product Reading related chapter Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Marketing Channels I Reading related chapter Öğretim Yöntemleri:
Anlatım
4 Marketing Channels Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
5 Promotion Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
6 Advertising and Public Relations Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Sales Promotion and Personal Selling Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Price Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
10 Online Marketing Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
11 Services and Non-Profit Organizations Marketing I Reading related chapter Öğretim Yöntemleri:
Anlatım
12 Services and Non-Profit Organizations Marketing Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 Global Marketing Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
14 Ethics and Social Responsibility Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
15 Presentations of Projects Preparing for presentation Ölçme Yöntemleri:
Proje / Tasarım
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 07.05.2024 04:35