BUSS416 Services Marketing

6 ECTS - 3-0 Duration (T+A)- 8. Semester- 3 National Credit

Information

Code BUSS416
Name Services Marketing
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language İngilizce
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HİLAL İNAN
Course Instructor
1 2
Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ (A Group) (Ins. in Charge)


Course Goal / Objective

The purpose of this course is to understand the services and the marketing strategies for services which require distinctive approaches.

Course Content

This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and services quality.

Course Precondition

Without prerequisite

Resources

Essentials of Services Marketing, 3rd Edition, by Wirtz&Lovelock, Pearson Education 2018.

Notes

Current articles


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Recognize distinctive aspects of services.
LO02 Explain service products and development and designing of services.
LO03 Explain price, place and promotion strategies for services.
LO04 Describe the role of employees and customers in service delivery.
LO05 Determine the importance of physical evidence.
LO06 Explain demand and capacity management.
LO07 Explain the importance of service quality.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships 4
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management 3
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts 5
PLO04 Bilgi - Kuramsal, Olgusal Explaining how to apply theoretical, numerical and statistical methods used in business management 3
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management
PLO06 Bilgi - Kuramsal, Olgusal Applying business management methods by following the basic steps 5
PLO07 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems 5
PLO08 Beceriler - Bilişsel, Uygulamalı Evaluate the results that are obtained from applications of business management methods.
PLO09 Beceriler - Bilişsel, Uygulamalı Use basic numerical and statistical softwares.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Use basic enterprise resource planning (ERP) softwares 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği Working effectively individually and/or in a team 3
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. 4
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively in an unfamiliar field by using different sources within the framework of academic rules. 4
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context 3
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective 5
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate business management approaches, practices and methods by considering the sector, size, resources, culture, goals and objectives of the enterprises. 5
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the activities of businesses, on businesses. 5


Week Plan

Week Topic Preparation Methods
1 Description of Services Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
2 Distinctive aspects of services Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
3 Classifications of services Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
4 The customer experience Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
5 Positioning service in the market place Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
6 Targeting customers and building relationship Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
7 Service products Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Service products (cont.) Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
10 Pricing of services Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
11 Promoting services Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
12 Delivering services Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
13 Expanded Marketing Mix Elements Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
14 Demand and Capacity Management Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
15 Service Quality Reading related chapter Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 11.05.2024 12:16