TÜRKÇE
ENGLISH
Information
| Code | ISLS419 |
| Name | Retailing |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
Prof. Dr. FATMA DEMİRCİ OREL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to introduce the world of retailing from a managerial perspective to the student and to enable them to understand the structure and operation of retailing and the strategies used by retailers.
Course Content
Students examine retailer types, omnichannel retailing, consumer purchasing behavior, retail marketing strategies, retail location selection, supply chain management, merchandising, pricing, store management, store layout and design, and digital retailing at a national and international level.
Course Precondition
No prerequisite
Resources
Retail Marketing Management, Fatma Demirci Orel, Ö.B.Tek, Second Edition, Birleşik Printing, 2008, İzmir. (Updated lecture notes based on the book)
Notes
International Retailing and Supply Chain Management, Fatma Demirci Orel, Gülsün Nakıboğlu, Detay Publications, 2016, Ankara-Turkey
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Clarify the concept and related terms in retailing. |
| LO02 | Explain retail business types with examples. |
| LO03 | Classify and explain retail marketing strategies. |
| LO04 | State differences of traditional retaling and modern retailing understanding. |
| LO05 | Discusses how retailers improve their retail mix. |
| LO06 | Explain the ways retailers use marketing tools and techniques. |
| LO07 | Explain the integration of merchandise management and supply chain strategies. |
| LO08 | Explain the concepts of agile and flexible supply chain management in retailing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Evaluate the results that are obtained from applications of business management methods | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use the basic numerical and statistical softwares | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use the basic enterprise resource planning (ERP) softwares | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively individually and/or in a team | 3 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | 3 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | 3 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Types of Retail Business | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Marketing Environment in National and International Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Strategic Retailing and Retail Managment Strategy | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Product Management, Category Planning and Buying Process in Retail Businesses | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Pricing in Retail Stores | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Location Decisions and Selection of Retail Stores Location | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Retail Marketing Communication | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 10 | Physical Planning, Atmosphere and Visual Presentation of Retail Businesses | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Gösteri |
| 11 | Marketing Strategies Implemented by Retailers with the Presentation of the Industry Representative | Examination of Case Studies | Öğretim Yöntemleri: Beyin Fırtınası, Örnek Olay, Soru-Cevap |
| 12 | Internationalization in Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 13 | The Agile and Flexible Supply Chain Management in Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 14 | Digital Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Gösteri |
| 15 | Building an E-Commerce site (A Real Application from an Industry Representative) | Examining E-commerce Sites on the Internet | Öğretim Yöntemleri: Anlatım, Gösteri, Soru-Cevap, Gösterip Yaptırma |
| 16 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||