TÜRKÇE
ENGLISH
Information
| Code | ISLS416 |
| Name | Services Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HATİCE DOĞAN SÜDAŞ |
| Course Instructor |
1 2 |
Course Goal / Objective
The purpose of this course is to understand the services and the marketing strategies for services which require distinctive approaches.
Course Content
This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and service quality.
Course Precondition
Without prerequisite
Resources
Hizmet Pazarlaması, Hilal İNAN, Hizmet Pazarlaması, Prof. Dr. Sevgi Ayşe ÖZTÜRK
Notes
Current articles
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Understand different features of services and explain the new service development process and its importance. |
| LO02 | Develop product, price, place and promotion strategies for services and explain the extended marketing mix. |
| LO03 | Explain the strategies that can be used for demand and capacity management. |
| LO04 | Explain the concept of services and dimensions of service quality. |
| LO05 | Provide suggestions for the problems about services marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explaining business concepts and their interrelationships | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explaining the basic theoretical models, numerical and statistical methods of business management | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explaining the relationship between basic economics concepts and business management concepts | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Determine appropriate methods to solve business problems | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Evaluate the results that are obtained from applications of business management methods | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use the basic numerical and statistical softwares | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Use the basic enterprise resource planning (ERP) softwares | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively individually and/or in a team | 3 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. | 3 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presenting information effectively by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business context | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Accurately express the obtained information and comments verbally and in writing | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Acting in accordance with social, scientific and professional ethical values from an entrepreneurial perspective | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises | 5 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of Service Concept | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Characteristics of Services | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Distinctive Features of Services | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Classification of Services | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Understanding Service Products | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Pricing of Services | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Promoting of Services | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Delivery of Services | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Expanded Marketing Mix | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Expanded Marketing Mix Elements | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | The Importance of Demand and Capacity Management | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Demand and Capacity Management | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Services Quality | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Services Quality Models | Reading related parts form required materials | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 16 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||