ISLS416 Services Marketing

6 ECTS - 3-0 Duration (T+A)- 8. Semester- 3 National Credit

Information

Code ISLS416
Name Services Marketing
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HATİCE DOĞAN SÜDAŞ
Course Instructor
1 2
Prof. Dr. HİLAL İNAN (A Group) (Ins. in Charge)


Course Goal / Objective

The purpose of this course is to understand the services and the marketing strategies for services which require distinctive approaches.

Course Content

This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and service quality.

Course Precondition

Without prerequisite

Resources

Hizmet Pazarlaması, Hilal İNAN, Hizmet Pazarlaması, Prof. Dr. Sevgi Ayşe ÖZTÜRK

Notes

Current articles


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Understand different features of services and explain the new service development process and its importance.
LO02 Develop product, price, place and promotion strategies for services and explain the extended marketing mix.
LO03 Explain the strategies that can be used for demand and capacity management.
LO04 Explain the concept of services and dimensions of service quality.
LO05 Provide suggestions for the problems about services marketing.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explaining business concepts and their interrelationships 4
PLO02 Bilgi - Kuramsal, Olgusal Explaining the basic theoretical models, numerical and statistical methods of business management 4
PLO03 Bilgi - Kuramsal, Olgusal Explaining the relationship between basic economics concepts and business management concepts 3
PLO04 Bilgi - Kuramsal, Olgusal İşletme yönetiminde kullanılan kuramsal, sayısal ve istatistik yöntemlerin nasıl uygulanacağını açıklama
PLO05 Bilgi - Kuramsal, Olgusal Explaining how to interpret the results obtained as a result of the creation/application of theoretical, numerical and statistical methods used in business management
PLO06 Bilgi - Kuramsal, Olgusal Determine appropriate methods to solve business problems 4
PLO07 Bilgi - Kuramsal, Olgusal Evaluate the results that are obtained from applications of business management methods 4
PLO08 Beceriler - Bilişsel, Uygulamalı Use the basic numerical and statistical softwares
PLO09 Beceriler - Bilişsel, Uygulamalı Use the basic enterprise resource planning (ERP) softwares
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Working effectively individually and/or in a team 3
PLO11 Yetkinlikler - Öğrenme Yetkinliği As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Being aware of the necessity of lifelong learning, constantly renewing itself by following the current developments in the field. 3
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Presenting information effectively by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Use Turkish and at least one foreign language in accordance with the requirements in academic and business context
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Accurately express the obtained information and comments verbally and in writing
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Applying new working methods when deemed necessary by questioning traditional approaches, practices and methods
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Acting in accordance with social, scientific and professional ethical values ​​from an entrepreneurial perspective
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Determining the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives of the enterprises 5
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Interpreting the effects of external environmental factors such as sector structure, competition, technology, economy, politics, culture, which affect the 5


Week Plan

Week Topic Preparation Methods
1 Definition of Service Concept Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
2 Characteristics of Services Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
3 Distinctive Features of Services Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
4 Classification of Services Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
5 Understanding Service Products Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
6 Pricing of Services Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
7 Promoting of Services Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Delivery of Services Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
10 Expanded Marketing Mix Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
11 Expanded Marketing Mix Elements Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
12 The Importance of Demand and Capacity Management Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
13 Demand and Capacity Management Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
14 Services Quality Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma
15 Services Quality Models Reading related parts form required materials Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
16 Term Exams Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Preparing for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 10.05.2024 01:39