MG3803 Services Marketing

8 ECTS - 4-0 Duration (T+A)- . Semester- 4 National Credit

Information

Code MG3803
Name Services Marketing
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 4-0 (T-A) (17 Week)
ECTS 8 ECTS
National Credit 4 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. HİLAL İNAN


Course Goal / Objective

The aim of this course is to give advanced level information to students about service marketing and different strategies for services.

Course Content

This course consists of the subjects of the definition and basic characteristics of services, service positioning, product-pricing, distribution and promotion strategies for services, service quality, online services marketing and international services marketing.

Course Precondition

Without prerequisite

Resources

Services Marketing, Christopher Lovelock

Notes

Current articles


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Understand the definition and basic characteristics of service
LO02 Understand the steps and importance of new service development
LO03 Explain different pricing strategies for services
LO04 Explain the promotion strategies for services
LO05 Explain the distribution strategies for services
LO06 Have ability to determine demand and capacity strategies for services
LO07 Have ability to develop methods for determining and developing service quality dimensions


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explains the classical, modern and postmodern theories of marketing science. 4
PLO02 Bilgi - Kuramsal, Olgusal Defines scientific methods and tools used in marketing. 4
PLO03 Beceriler - Bilişsel, Uygulamalı Develops research models by determining the variables related to the subjects of marketing science. 5
PLO04 Beceriler - Bilişsel, Uygulamalı Can interpret the results obtained by applying the research models based on the marketing theories. 5
PLO05 Beceriler - Bilişsel, Uygulamalı Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Can implement the basic steps of the methods used in the field of marketing. 5
PLO07 Beceriler - Bilişsel, Uygulamalı Can develop solutions by using the knowledge gained in the field of marketing. 5
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Can work effectively by taking responsibility in individual and/or team work. 5
PLO09 Yetkinlikler - Öğrenme Yetkinliği Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal.
PLO10 Yetkinlikler - Öğrenme Yetkinliği Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively. 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği Can use information and communication technologies to access, analyze and interpret information in the field of marketing.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life. 4
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Can develop and apply original research methods and tools that will contribute to the development of the field of marketing. 4
PLO14 Yetkinlikler - Alana Özgü Yetkinlik Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession. 5
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of social, cultural and environmental issues.
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Forms the basis for the decision-making process of organizations and practitioners.


Week Plan

Week Topic Preparation Methods
1 Introduction to Services Marketing general introduction and sharing of case studies and articles Öğretim Yöntemleri:
Tartışma
2 The concept of services articles and case studies Öğretim Yöntemleri:
Tartışma
3 Basic Characteristics of Services articles and case studies Öğretim Yöntemleri:
Tartışma
4 The Positioning of Services articles and case studies Öğretim Yöntemleri:
Tartışma
5 Creating of Service Product articles and case studies Öğretim Yöntemleri:
Tartışma
6 Core and Supporting Services articles and case studies Öğretim Yöntemleri:
Tartışma
7 Pricing of Services articles and case studies Öğretim Yöntemleri:
Tartışma
8 Mid-Term Exam preparing for the exam Ölçme Yöntemleri:
Yazılı Sınav
9 Promotion of Services articles and case studies Öğretim Yöntemleri:
Tartışma
10 Distribution of Services articles and case studies Öğretim Yöntemleri:
Tartışma
11 The Importance of Demand and Capacity Management articles and case studies Öğretim Yöntemleri:
Tartışma
12 Demand and Capacity Management articles and case studies Öğretim Yöntemleri:
Tartışma
13 Service Quality articles and case studies Öğretim Yöntemleri:
Tartışma
14 The role of Internet on Service Marketing articles and case studies Öğretim Yöntemleri:
Tartışma
15 Internet and Service Marketing articles and case studies Öğretim Yöntemleri:
Tartışma
16 Term Exams preparing for the exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams preparing for the exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 4 56
Out of Class Study (Preliminary Work, Practice) 14 8 112
Assesment Related Works
Homeworks, Projects, Others 2 4 8
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 24 24
Total Workload (Hour) 212
Total Workload / 25 (h) 8,48
ECTS 8 ECTS

Update Time: 07.05.2024 04:46