EMG43716 Strategic Marketing Planning

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG43716
Name Strategic Marketing Planning
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU


Course Goal / Objective

The main aim of this course is to make students capable of thinking strategically about marketing problems and their solutions.

Course Content

This course consists of the subjects of strategy, strategic management, strategic marketing, marketing planning, business, market and consumer analysis, segmentation-targeting and positioning strategies and strategic plans for marketing mix elements.

Course Precondition

None

Resources

How to Prepare a Strategic Marketing Plan? Norton Paley (2008)

Notes

University library database


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defining planning and strategy terms for marketing applications
LO02 use marketing planning issues
LO03 constructs a marketing plan
LO04 konows alternative marketing strategies
LO05 applies a marketing strategy
LO06 conducts marketing auditing


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Describes the basic functions of marketing and explains their relations with each other. 4
PLO02 Bilgi - Kuramsal, Olgusal Defines the basic theories and models of marketing management, numerical and statistical methods.
PLO03 Beceriler - Bilişsel, Uygulamalı Gathers and analyzes marketing information needed by businesses according to scientific research principles. 4
PLO04 Beceriler - Bilişsel, Uygulamalı Can evaluate the results of the models applied in marketing management in terms of different sectors.
PLO05 Beceriler - Bilişsel, Uygulamalı Defines marketing problems arising from internal and external environmental conditions and changes. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Can solve basic marketing problems with analytical thinking skills. 5
PLO07 Beceriler - Bilişsel, Uygulamalı Explains all the basic functions of marketing conceptually. 5
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems.
PLO09 Beceriler - Bilişsel, Uygulamalı Reports the results of marketing researches to be used in managerial decision making processes. 4
PLO10 Beceriler - Bilişsel, Uygulamalı Follows and comments on developments in the field of marketing. 5
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works effectively as a team member and takes the necessary responsibility within the team.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. 5
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can synthesize the information obtained by using different sources within the framework of academic rules. 4
PLO14 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields. 4
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively uses terms and concepts in marketing terminology in written and oral presentations.
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Can make decisions to meet customer needs in a competitive environment. 5
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 4


Week Plan

Week Topic Preparation Methods
1 Strategy, strategic management and marketing Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Introduction to marketing plan 1 Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Introduction to marketing plan 2 Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Business analysis, sector and competition analysis 1 Reading related parts Öğretim Yöntemleri:
Anlatım
5 Business analysis, sector and competition analysis 2 Reading related parts Öğretim Yöntemleri:
Anlatım
6 Market and customer analysis 1 Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap
7 Market and customer analysis 2 Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying Ölçme Yöntemleri:
Yazılı Sınav
9 Growth strategies, goals and plans for marketing support system 1 Reading related parts Öğretim Yöntemleri:
Anlatım
10 Growth strategies, goals and plans for marketing support system 2 Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
11 Segmentation, targeting and positioning plans Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
12 Strategic plans 1 Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap
13 Strategic plans 2 Reading related parts Öğretim Yöntemleri:
Anlatım
14 Designing performance measurement system and implication control system Reading related parts Öğretim Yöntemleri:
Anlatım
15 Developing marketing strategies sample Reading related parts Öğretim Yöntemleri:
Anlatım
16 Term Exams Studying Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 11.05.2024 12:17