EMG43709 Retail Management

5 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG43709
Name Retail Management
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Prof. Dr. FATMA DEMİRCİ OREL


Course Goal / Objective

The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry.

Course Content

This course consists of the sucjects related to marketing management process in retail businesses.

Course Precondition

No prerequisite

Resources

Retail Marketing Management, Fatma Demirci Orel, Ö.B.Tek, Second Edition, Birleşik Printing, 2008, İzmir. (Updated lecture notes based on the book)

Notes

International Retailing and Supply Chain Management, Fatma Demirci Orel, Gülsün Nakıboğlu, Detay Publications, 2016, Ankara-Turkey


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Has recent theorical and practical background for retail industry.
LO02 Learn the methods of making decision logically, analyzing and evaluating results of analyses in retail management.
LO03 Learn the types of retail businesses.
LO04 Explain the distribution channels and management of these channels in retailing industry
LO05 Clarify the concept and related terms in retailing.
LO06 Explain retail marketing strategies.
LO07 Understand the integration of merchandise management and supply chain strategies.
LO08 Learns the basics of digital retailing.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Describes the basic functions of marketing and explains their relations with each other. 2
PLO02 Bilgi - Kuramsal, Olgusal Defines the basic theories and models of marketing management, numerical and statistical methods.
PLO03 Beceriler - Bilişsel, Uygulamalı Gathers and analyzes marketing information needed by businesses according to scientific research principles.
PLO04 Beceriler - Bilişsel, Uygulamalı Can evaluate the results of the models applied in marketing management in terms of different sectors.
PLO05 Beceriler - Bilişsel, Uygulamalı Defines marketing problems arising from internal and external environmental conditions and changes. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Can solve basic marketing problems with analytical thinking skills.
PLO07 Beceriler - Bilişsel, Uygulamalı Explains all the basic functions of marketing conceptually. 2
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems.
PLO09 Beceriler - Bilişsel, Uygulamalı Reports the results of marketing researches to be used in managerial decision making processes.
PLO10 Beceriler - Bilişsel, Uygulamalı Follows and comments on developments in the field of marketing. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works effectively as a team member and takes the necessary responsibility within the team. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. 3
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can synthesize the information obtained by using different sources within the framework of academic rules. 3
PLO14 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. 4
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively uses terms and concepts in marketing terminology in written and oral presentations. 4
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Can make decisions to meet customer needs in a competitive environment.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 3


Week Plan

Week Topic Preparation Methods
1 Introduction to Retailing Reading related parts Öğretim Yöntemleri:
Anlatım
2 Concept of International Retailing and Internationalization in Retailing Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
3 Marketing Environment in International Marketing Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Types of Retail Business Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Stratejik Perakendecilik ve Perakendecilik Yönetim Stratejisi Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
6 Product Management, Category Planning and Buying Process in Retail Businesses Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
7 Pricing in Retail Stores Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Location Decisions and Selection of Retail Stores Location Reading related parts Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay
10 Retail Marketing Communication Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
11 International Retail Marketing Mix Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay
12 Digital Retailing Reading related parts Öğretim Yöntemleri:
Anlatım, Gösteri
13 Physical Planning, Atmosphere and Visual Presentation of Retail Businesses Reading related parts Öğretim Yöntemleri:
Anlatım, Gösteri
14 Entry Strategies for International Markets in Retailing Reading related parts Öğretim Yöntemleri:
Anlatım, Örnek Olay, Soru-Cevap
15 Presentation of Projects Preparing Projects Ölçme Yöntemleri:
Performans Değerlendirmesi
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav, Proje / Tasarım
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 09.05.2024 05:20