TÜRKÇE
ENGLISH
Information
| Code | EMG43709 |
| Name | Retail Management |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. FATMA DEMİRCİ OREL |
| Course Instructor |
Prof. Dr. FATMA DEMİRCİ OREL
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry.
Course Content
This course consists of the sucjects related to marketing management process in retail businesses.
Course Precondition
No prerequisite
Resources
Retail Marketing Management, Fatma Demirci Orel, Ö.B.Tek, Second Edition, Birleşik Printing, 2008, İzmir. (Updated lecture notes based on the book)
Notes
International Retailing and Supply Chain Management, Fatma Demirci Orel, Gülsün Nakıboğlu, Detay Publications, 2016, Ankara-Turkey
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Has recent theorical and practical background for retail industry. |
| LO02 | Learn the methods of making decision logically, analyzing and evaluating results of analyses in retail management. |
| LO03 | Learn the types of retail businesses. |
| LO04 | Explain the distribution channels and management of these channels in retailing industry |
| LO05 | Clarify the concept and related terms in retailing. |
| LO06 | Explain retail marketing strategies. |
| LO07 | Understand the integration of merchandise management and supply chain strategies. |
| LO08 | Learns the basics of digital retailing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describes the basic functions of marketing and explains their relations with each other. | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines the basic theories and models of marketing management, numerical and statistical methods. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gathers and analyzes marketing information needed by businesses according to scientific research principles. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Defines marketing problems arising from internal and external environmental conditions and changes. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of marketing researches to be used in managerial decision making processes. | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | 3 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by using different sources within the framework of academic rules. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses terms and concepts in marketing terminology in written and oral presentations. | 4 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Retailing | Reading related parts | Öğretim Yöntemleri: Anlatım |
| 2 | Concept of International Retailing and Internationalization in Retailing | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 3 | Marketing Environment in International Marketing | Reading related parts | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Types of Retail Business | Reading related parts | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Stratejik Perakendecilik ve Perakendecilik Yönetim Stratejisi | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 6 | Product Management, Category Planning and Buying Process in Retail Businesses | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 7 | Pricing in Retail Stores | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Location Decisions and Selection of Retail Stores Location | Reading related parts | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 10 | Retail Marketing Communication | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 11 | International Retail Marketing Mix | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 12 | Digital Retailing | Reading related parts | Öğretim Yöntemleri: Anlatım, Gösteri |
| 13 | Physical Planning, Atmosphere and Visual Presentation of Retail Businesses | Reading related parts | Öğretim Yöntemleri: Anlatım, Gösteri |
| 14 | Entry Strategies for International Markets in Retailing | Reading related parts | Öğretim Yöntemleri: Anlatım, Örnek Olay, Soru-Cevap |
| 15 | Presentation of Projects | Preparing Projects | Ölçme Yöntemleri: Performans Değerlendirmesi |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav, Proje / Tasarım |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||