EMG43706 Services Marketing

5 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG43706
Name Services Marketing
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Prof. Dr. HİLAL İNAN


Course Goal / Objective

The purpose of this course is to understand the services and the marketing strategies for services which requires distinctive approaches.

Course Content

This course consists of the subjects of definition and scope of services, basic characteristics of services, marketing mix for services, demand and capacity management and services quality.

Course Precondition

without prerequisite

Resources

Hizmet Pazarlaması, Hilal İNAN, Hizmet Pazarlaması, Prof. Dr. Sevgi Ayşe ÖZTÜRK

Notes

Current articles.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain the definition and basic features of services.
LO02 Understands stages and importance of developing new services.
LO03 Explain the pricing strategies that can be used for pricing of services.
LO04 Explain the promotion strategies for services.
LO05 Explain the distribution channels methods for delivery of services to consumers.
LO06 Determines strategies for capacity and demand management.
LO07 Makes suggestions for determining and developing dimensions of services quality.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Describes the basic functions of marketing and explains their relations with each other. 5
PLO02 Bilgi - Kuramsal, Olgusal Defines the basic theories and models of marketing management, numerical and statistical methods. 4
PLO03 Beceriler - Bilişsel, Uygulamalı Gathers and analyzes marketing information needed by businesses according to scientific research principles.
PLO04 Beceriler - Bilişsel, Uygulamalı Can evaluate the results of the models applied in marketing management in terms of different sectors.
PLO05 Beceriler - Bilişsel, Uygulamalı Defines marketing problems arising from internal and external environmental conditions and changes.
PLO06 Beceriler - Bilişsel, Uygulamalı Can solve basic marketing problems with analytical thinking skills. 3
PLO07 Beceriler - Bilişsel, Uygulamalı Explains all the basic functions of marketing conceptually. 4
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems.
PLO09 Beceriler - Bilişsel, Uygulamalı Reports the results of marketing researches to be used in managerial decision making processes.
PLO10 Beceriler - Bilişsel, Uygulamalı Follows and comments on developments in the field of marketing. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works effectively as a team member and takes the necessary responsibility within the team. 3
PLO12 Yetkinlikler - Öğrenme Yetkinliği Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. 4
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can synthesize the information obtained by using different sources within the framework of academic rules.
PLO14 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields. 4
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively uses terms and concepts in marketing terminology in written and oral presentations. 5
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Can make decisions to meet customer needs in a competitive environment. 4
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 3


Week Plan

Week Topic Preparation Methods
1 Definition of Services Concept Studying related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
2 Distinctive Features of Services Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Examining distinctive Features of Services Reading Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Classification of Services Research Öğretim Yöntemleri:
Anlatım, Tartışma
5 Understanding the Services Products Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
6 Pricing of Services Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
7 Promoting of Services Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Ödev
9 Delivery of Services Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
10 Examining expanded Marketing Mix Elements Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
11 Expanded Marketing Mix Elements Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
12 Introducing demand and Capacity Management Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
13 Demand and Capacity Management Reading related parts form required materials. Öğretim Yöntemleri:
Anlatım, Tartışma
14 Services Quality Research Öğretim Yöntemleri:
Anlatım, Tartışma, Soru-Cevap
15 Services Quality Models Research Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 13.05.2024 04:59