EMG43704 International Marketing

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG43704
Name International Marketing
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Prof. Dr. DENİZ ZEREN


Course Goal / Objective

The aim of this course is to guide students for understanding concepts and organizations in international marketing and learning theorical fundamentals of international marketing practices.

Course Content

This course consists of the subjects of definition and scope of international marketing, international marketing environment, 4P in international marketing, entry strategies for international markets.

Course Precondition

There are no prerequisites for the course.

Resources

International Marketing, M. Karafakıoğlu Lecture notes are provided by the instructor of the course.

Notes

Current and essential academic articles, best practice examples


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Analyzes international marketing environment.
LO02 Determines appropriate marketing strategies for foreign markets.
LO03 Develops research abilities for understanding foreign markets.
LO04 Defines environmental differences of foreign markets.
LO05 Defines complex processes that faced by marketing professionals in modern world.
LO06 Names information sources that can used as a solution for global problems.
LO07 Prepares appropriate marketing plan for global markets.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Describes the basic functions of marketing and explains their relations with each other. 5
PLO02 Bilgi - Kuramsal, Olgusal Defines the basic theories and models of marketing management, numerical and statistical methods.
PLO03 Beceriler - Bilişsel, Uygulamalı Gathers and analyzes marketing information needed by businesses according to scientific research principles. 3
PLO04 Beceriler - Bilişsel, Uygulamalı Can evaluate the results of the models applied in marketing management in terms of different sectors.
PLO05 Beceriler - Bilişsel, Uygulamalı Defines marketing problems arising from internal and external environmental conditions and changes. 5
PLO06 Beceriler - Bilişsel, Uygulamalı Can solve basic marketing problems with analytical thinking skills.
PLO07 Beceriler - Bilişsel, Uygulamalı Explains all the basic functions of marketing conceptually.
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. 2
PLO09 Beceriler - Bilişsel, Uygulamalı Reports the results of marketing researches to be used in managerial decision making processes. 5
PLO10 Beceriler - Bilişsel, Uygulamalı Follows and comments on developments in the field of marketing. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works effectively as a team member and takes the necessary responsibility within the team.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can synthesize the information obtained by using different sources within the framework of academic rules.
PLO14 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields. 4
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively uses terms and concepts in marketing terminology in written and oral presentations. 5
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Can make decisions to meet customer needs in a competitive environment. 4
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 4


Week Plan

Week Topic Preparation Methods
1 International Marketing and International Dynamic Environment Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
2 Economic Environment and Globalization Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
3 Politic and Legal Environment Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
4 Cultural Dynamics I Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
5 Cultural Dynamics II Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
6 Globalization Discussions Reading related parts from course book Öğretim Yöntemleri:
Grup Çalışması, Örnek Olay
7 Sustainability and digitalisation Reading related parts from course book Öğretim Yöntemleri:
Tartışma, Anlatım, Soru-Cevap
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Entry Strategies for International Markets Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Export Process Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
11 International Logistics Management Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Alıştırma ve Uygulama
12 Marketing Mix Management in International Markets-Product Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Grup Çalışması
13 Marketing Mix Management in International Markets -Price Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
14 Marketing Mix Management in International Markets -Place Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
15 Marketing Mix Management in International Markets- Promotion Reading related parts from course book Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 12.05.2024 04:19