TÜRKÇE
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Information
| Code | EMG43700 |
| Name | Consumer Behavior |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
Prof. Dr. DENİZ ZEREN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
There are no prerequisites for the course.
Resources
Odabaşı, Y., Barış, G. (2014), Tüketici Davranışları, Mediacat Yayınları, İstanbul.
Notes
Current and core academic articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the factors that affect consumer behaviors. |
| LO02 | Understands the ways to develop effective marketing strategies by taking into account the effects of external and personal factors on consumer buying decision process. |
| LO03 | Learns the stages of consumer buying decision process. |
| LO04 | Understands impact of different roles during consumer behavior process on consumer buying situation. |
| LO05 | Explains activities that can be occur before purchase, during purchase and after purchase in consumer behavior in order to explain consumers what, why and how purchase. |
| LO06 | Analyzes the task of marketing and marketing management from a behavioral perspective. |
| LO07 | Understands and examines the major functions of the marketing task and their relationship with consumer behavior. |
| LO08 | Develops an awareness of the marketing and consumer behavior problems that are vital for organizations. |
| LO09 | Explain the differences between consumer behavior in the digital age and traditional consumer behavior and the factors that create these differences. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Describes the basic functions of marketing and explains their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines the basic theories and models of marketing management, numerical and statistical methods. | 3 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gathers and analyzes marketing information needed by businesses according to scientific research principles. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Can evaluate the results of the models applied in marketing management in terms of different sectors. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Defines marketing problems arising from internal and external environmental conditions and changes. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Can solve basic marketing problems with analytical thinking skills. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Explains all the basic functions of marketing conceptually. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports the results of marketing researches to be used in managerial decision making processes. | 4 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Follows and comments on developments in the field of marketing. | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works effectively as a team member and takes the necessary responsibility within the team. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Can synthesize the information obtained by using different sources within the framework of academic rules. | 5 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Can relate the knowledge gained in the field of marketing with the knowledge in different fields. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively uses terms and concepts in marketing terminology in written and oral presentations. | 4 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Can make decisions to meet customer needs in a competitive environment. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Learning and Memory | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Motivation and Involvement | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Sensation and Perception | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Attitudes and Emotions | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Personality and Ego | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Values and Lifestyle | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 9 | Group Dynamics, Reference Groups and Family | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Personal Effects and Diffusion of Innovations | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Social Classes | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Culture and subculture | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Consumer Buying Process | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Consumer Behaviour in the Digital Age | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Evaluation of Projects | Reading related parts | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 16 | Term Exams | Studying for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 17 | Term Exams | Studying for exam | Öğretim Yöntemleri: Bireysel Çalışma |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||