EMG43700 Consumer Behavior

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code EMG43700
Name Consumer Behavior
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Yüksek Lisans Dersi
Type Normal
Mode of study Uzaktan Öğretim
Catalog Information Coordinator Prof. Dr. SERAP ÇABUK


Course Goal / Objective

The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.

Course Content

This course consists of the subjects of consumer decision process, internal and external factors of this process.

Course Precondition

There are no prerequisites for the course.

Resources

Odabaşı, Y., Barış, G. (2014), Tüketici Davranışları, Mediacat Yayınları, İstanbul.

Notes

Current and core academic articles.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines the factors that affect consumer behaviors.
LO02 Understands the ways to develop effective marketing strategies by taking into account the effects of external and personal factors on consumer buying decision process.
LO03 Learns the stages of consumer buying decision process.
LO04 Understands impact of different roles during consumer behavior process on consumer buying situation.
LO05 Explains activities that can be occur before purchase, during purchase and after purchase in consumer behavior in order to explain consumers what, why and how purchase.
LO06 Analyzes the task of marketing and marketing management from a behavioral perspective.
LO07 Understands and examines the major functions of the marketing task and their relationship with consumer behavior.
LO08 Develops an awareness of the marketing and consumer behavior problems that are vital for organizations.
LO09 Explain the differences between consumer behavior in the digital age and traditional consumer behavior and the factors that create these differences.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Describes the basic functions of marketing and explains their relations with each other.
PLO02 Bilgi - Kuramsal, Olgusal Defines the basic theories and models of marketing management, numerical and statistical methods. 3
PLO03 Beceriler - Bilişsel, Uygulamalı Gathers and analyzes marketing information needed by businesses according to scientific research principles.
PLO04 Beceriler - Bilişsel, Uygulamalı Can evaluate the results of the models applied in marketing management in terms of different sectors. 4
PLO05 Beceriler - Bilişsel, Uygulamalı Defines marketing problems arising from internal and external environmental conditions and changes. 3
PLO06 Beceriler - Bilişsel, Uygulamalı Can solve basic marketing problems with analytical thinking skills.
PLO07 Beceriler - Bilişsel, Uygulamalı Explains all the basic functions of marketing conceptually.
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems.
PLO09 Beceriler - Bilişsel, Uygulamalı Reports the results of marketing researches to be used in managerial decision making processes. 4
PLO10 Beceriler - Bilişsel, Uygulamalı Follows and comments on developments in the field of marketing. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works effectively as a team member and takes the necessary responsibility within the team. 5
PLO12 Yetkinlikler - Öğrenme Yetkinliği Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can synthesize the information obtained by using different sources within the framework of academic rules. 5
PLO14 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields. 4
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. 5
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Effectively uses terms and concepts in marketing terminology in written and oral presentations. 4
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Can make decisions to meet customer needs in a competitive environment.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. 4


Week Plan

Week Topic Preparation Methods
1 Introduction to Consumer Behavior Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
2 Learning and Memory Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
3 Motivation and Involvement Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
4 Sensation and Perception Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
5 Attitudes and Emotions Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
6 Personality and Ego Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
7 Values and Lifestyle Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Öğretim Yöntemleri:
Bireysel Çalışma
9 Group Dynamics, Reference Groups and Family Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
10 Personal Effects and Diffusion of Innovations Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
11 Social Classes Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
12 Culture and subculture Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
13 Consumer Buying Process Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
14 Consumer Behaviour in the Digital Age Reading related parts Öğretim Yöntemleri:
Anlatım, Tartışma
15 Evaluation of Projects Reading related parts Öğretim Yöntemleri:
Proje Temelli Öğrenme
16 Term Exams Studying for exam Öğretim Yöntemleri:
Bireysel Çalışma
17 Term Exams Studying for exam Öğretim Yöntemleri:
Bireysel Çalışma


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 13.05.2024 04:58