TÜRKÇE
ENGLISH
Information
| Code | MG3704 |
| Name | Consumer Behavior |
| Term | 2024-2025 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. HATİCE DOĞAN SÜDAŞ |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
None
Resources
Consumer Behavior: Buying, Having, and Being, Global Edition (2020) Michael R. Solomon Michael R. Solomon
Notes
Üniversite kütüphane veritabanı
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the factors that affect consumer behaviors. |
| LO02 | understands the ways to develop effective marketing strategies by taking into account the effects of external and personal factors on consumer buying decision process. |
| LO03 | knows the stages of consumer buying decision process |
| LO04 | Defines the contemporary consumer models. |
| LO05 | Knows the measurement of consumer behavior variables. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | 1.Defining the concepts of Finance Management, Accounting Management, Production Management, Marketing Management, Management and Organization and Quantitative Methods and explaining their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | 2.Comparison by defining the theories and models of business management, numerical and statistical methods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | 3. Accessing and interpreting information using scientific research methods. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | 4. Application of theory and models, numerical and statistical methods in business management. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | 5. Interpreting the results of theory and models, numerical and statistical methods applied in business management. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | 6. To be able to determine the appropriate methods for the solution of the business problems encountered. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | 7. To be able to follow and apply the basic steps of business process management. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | 8. To be able to reach the most appropriate result by using basic numerical and statistical analysis programs. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | 9. Working in accordance with the objectives as a project manager or participant. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | 10. Taking an active role by taking responsibility individually and/or within the team. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | 11. Continuous self-development by following current developments with the awareness that the research and learning process continues throughout life. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | 12. To produce new information from the data obtained from scientific sources within the framework of academic rules and to interpret them effectively. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | 13. To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | 14. To be able to communicate with the parties verbally and in writing in accordance with the requirements of academic and business life. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | 15. To present effectively by synthesizing the information obtained from the sources related to the field within the framework of academic rules. | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | 16.Behaving in accordance with ethical and legal issues encountered in business science and business professions. | 4 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | 17. To make original researches about all the basic functions of the business in accordance with scientific, institutional and social ethics. | 3 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | 18. Identifying existing problems with a critical point of view and suggesting solutions. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Learning and Memory | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Motivation and Involvement | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Sensation and Perception | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Attitudes and Emotions | Reading related parts | Öğretim Yöntemleri: Soru-Cevap, Alıştırma ve Uygulama |
| 6 | Personality and Ego | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Values and Lifestyle | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Group Dynamics, Reference Groups and Family | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Personal Effects and Diffusion of Innovations | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Social Classes | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Culture and subculture | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Consumer Buying Process1 | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Consumer Buying Process2 | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Presentions of Projects | Reading related parts | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||