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Information
| Code | MG3703 |
| Name | Current Issues in Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
Course Goal / Objective
The aim of this course is to guide students for following new concepts and issues in marketing area. The researchs and readings during this course help students for determining their thesis or seminar subject.
Course Content
New concepts and issues in marketing will be discussed in this course.
Course Precondition
There are no prerequisites for the course.
Resources
Kotler, P., Kartajaya, H., & Setiawan I. (2023). Marketing 6.0: The Future is Immersive, Wiley.
Notes
Current Marketing Articles
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns current marketing concepts. |
| LO02 | Has knowledge about current marketing approaches. |
| LO03 | Finds out how to manage marketing mix elements with current approaches. |
| LO04 | Has knowledge about digital marketing tools and strategies. |
| LO05 | Has knowledge about artificial intelligience usage in marketing. |
| LO06 | Finds out the relationship between marketing and sustainability. |
| LO07 | Learns how to contribute sustainability with marketing methods and strategies. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | 1.Defining the concepts of Finance Management, Accounting Management, Production Management, Marketing Management, Management and Organization and Quantitative Methods and explaining their relations with each other. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | 2.Comparison by defining the theories and models of business management, numerical and statistical methods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | 3. Accessing and interpreting information using scientific research methods. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | 4. Application of theory and models, numerical and statistical methods in business management. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | 5. Interpreting the results of theory and models, numerical and statistical methods applied in business management. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | 6. To be able to determine the appropriate methods for the solution of the business problems encountered. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | 7. To be able to follow and apply the basic steps of business process management. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | 8. To be able to reach the most appropriate result by using basic numerical and statistical analysis programs. | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | 9. Working in accordance with the objectives as a project manager or participant. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | 10. Taking an active role by taking responsibility individually and/or within the team. | 3 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | 11. Continuous self-development by following current developments with the awareness that the research and learning process continues throughout life. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | 12. To produce new information from the data obtained from scientific sources within the framework of academic rules and to interpret them effectively. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | 13. To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | 14. To be able to communicate with the parties verbally and in writing in accordance with the requirements of academic and business life. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | 15. To present effectively by synthesizing the information obtained from the sources related to the field within the framework of academic rules. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | 16.Behaving in accordance with ethical and legal issues encountered in business science and business professions. | 3 |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | 17. To make original researches about all the basic functions of the business in accordance with scientific, institutional and social ethics. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | 18. Identifying existing problems with a critical point of view and suggesting solutions. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Evolution of Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Consumer Behavior-New Consumer | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Current Applications in Marketing Information and Research Systems | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Current Approaches in Product Development | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Current Methods in Distribution Channel Management | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | New Approaches in Promotion Mix | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Current Methods in Pricing Strategies | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Digital Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Digital Markeing (cont.) | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Artificial Intelligience in Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Sustainable Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Sustainable Marketing (cont.) | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Presentations | Preparation for exam | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Presentations (Cont.) | Preparation for exam | Ölçme Yöntemleri: Proje / Tasarım |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 10 | 10 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 100 | ||
| Total Workload / 25 (h) | 4,00 | ||
| ECTS | 4 ECTS | ||