TÜRKÇE
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Information
| Code | MG3809 |
| Name | Consumer Behavior |
| Term | 2024-2025 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 4-0 (T-A) (17 Week) |
| ECTS | 8 ECTS |
| National Credit | 4 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
Prof. Dr. DENİZ ZEREN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes.
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
There are no prerequisites for the course.
Resources
Journal of Consumer Behaviour, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science etc.
Notes
Current and core articles.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns the role of psychological and socio-cultural factors in consumer behaviour. |
| LO02 | Has ability to develop effective marketing strategies by understaing the role of psychological factors in consumer buying process. |
| LO03 | Has ability to develop effective marketing strategies by understaing the role of socio cultural factors in consumer buying process. |
| LO04 | Analyzes the task of marketing and marketing management from a behavioral perspective. |
| LO05 | Can sugggest solutions for marketing and consumer behavior problems that are vital for organizations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic theoretical models for business field | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists and identifies the theories that will contribute to the development of scientific methods and tools used in business | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has an understanding of the legal and ethical issues faced by the Business profession | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how to interpret the findings as a result of models used in business methods. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Creates sufficient knowledge to find a solution to the problems met by business | 3 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Contributes to business by following the basic steps of the methods used in business | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Apply the application of business management methods. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Encourages taking responsibility, claiming the lead and working effectively in a team and / or individually. | 5 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal | 4 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has a good command of Turkish, as well as at least one another foreign language in accordance with the requirements of academic and work life | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Develops and implements new research methods that will contribute to the development of the business field | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Develops new guidelines for the business managers’ decision making processes by researching on sub-disciplines of the business field. | 4 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Forms the basis for the decision-making process by researching on the science of business field | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Consumer Behavior Models and Consumer Behavior-Marketing Strategies Relationship | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Learning and Memory | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Motivation and Involvement | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Sensations and Perception | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Attitudes and Emotions | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Personality and Ego | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Values and Life-Style | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Family, Group Dynamics, Reference Groups | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Personal Effects and Diffusion of Innovations | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Social Class | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Culture and Subculture | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Consumer Buying Process | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Consumer Behavior in the Digital Age | Reading related parts from course sources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Preparing for exam | Öğretim Yöntemleri: Bireysel Çalışma |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Performans Değerlendirmesi |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 8 | 112 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 4 | 8 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 212 | ||
| Total Workload / 25 (h) | 8,48 | ||
| ECTS | 8 ECTS | ||