TÜRKÇE
ENGLISH
Information
| Code | BVS244 |
| Name | Electronic Commerce |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | GC General Culture Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Selami Canan KÜTÜK |
| Course Instructor |
Öğr. Gör.Dr. AYŞE BOZKURT
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
This course aims to teach the fundamental concepts of e-commerce, business models, and digital marketing strategies.
Course Content
The course covers topics such as the definition of e-commerce, business models, payment systems, digital marketing, logistics processes, and e-commerce regulations.
Course Precondition
none
Resources
Gazanfer Erbaşlar, Şükrü Dokur;Elektronik ticaret,e-ticaret, genel bilgiler,Hukusal Düzenlemeler,Belge Düzeni ve Muhasebe İşlemleri. 2.genişletilmiş basım,nobel yayınları. Nisan 2012. Ankara. 1.basım, nobel yayınları,Ocak 2008,ankara.
Notes
Karagül, A.A (Edi), (2019), Electronic Commerce, Anadolu University Web-Offset, Eskişehir.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the fundamental concepts and operations of e-commerce. |
| LO02 | Explains e-commerce business models and their applications in different sectors |
| LO03 | Defines digital marketing strategies and customer relationship management. |
| LO04 | Explains electronic payment systems and security methods. |
| LO05 | Defines the role of logistics and supply chain management in e-commerce. |
| LO06 | Explains e-commerce regulations, consumer rights, and data protection policies. |
| LO07 | Defines global e-commerce markets and international trade processes. |
| LO08 | Explains the impact of new technologies and digital transformation on e-commerce. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Students have current theoretical knowledge in basic level related to Banking and Insurance. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Students have current practical knowledge at basic level related to Banking and Insurance. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students are able to use the basic level theoretical and practical knowledge in the field of Banking and Insurance in a field of advanced education or at the same level. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines the basic knowledge and skills related to the banking and insurance profession. | |
| PLO05 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works independently and defines responsibilities on basic level issues related to the banking and insurance profession. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Demonstrates responsibility as a team member to solve complex and unforeseen problems encountered in applications related to the banking and insurance profession. | |
| PLO07 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes activities for the development of employees under her responsibility within the framework of a project. | 4 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Sorts their own knowledge and skill level critically, identifies their learning needs. | 5 |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | Raises professional development to a higher level. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Students have the awareness of lifelong learning. | 5 |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts through written and verbal communication at the level of basic knowledge and skills on banking and insurance profession. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Know a foreign language at basic level, follow the information related to the profession and communicate with colleagues in a foreign language. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Understands computer operating systems, office applications, information and communication technologies. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | It has social, scientific, cultural and ethical values in the stages of collecting, implementing and announcing the data related to the field. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | The history of our republic, basic values, the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety has sufficient consciousness. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Microeconomic data to follow | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Analyzing macroeconomic indicators | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Determining gaps in the market | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Evaluating the investment alternatives to choose the most suitable one | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 5 | Conducting feasibility study | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Identify business environment | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Demand Analysis and Forecast to doBusiness establishment to determine the location | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Preparation from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Identify the company's legal structure. | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Capacity to Identify the workplace. | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Tartışma, Alıştırma ve Uygulama |
| 11 | By setting the total investment costProviding financing. | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Estimated income-expense account making. | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Business and production planConducting the board of investment operations | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 14 | The importance of social networks in e-commerce | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 15 | Open the workplace to create the appropriate structure | Must read the topic to be covered from course materials. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Preparation from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparation from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||