EEY264 Consumer behavior

3 ECTS - 2-0 Duration (T+A)- 4. Semester- 2 National Credit

Information

Code EEY264
Name Consumer behavior
Term 2024-2025 Academic Year
Semester 4. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. OSMAN İNANÇ GÜNEY
Course Instructor
1


Course Goal / Objective

To provide students with information about consumer behavior, its reasons, the factors affecting consumer behavior, consumption strategies, consumer perceptions and consumer psychology. It aims to learn what needs to be known about consumers and to produce better and more efficient services for consumers by evaluating the data to be owned.

Course Content

This course covers consumer behavior and its impact on businesses; the importance of consumer behavior in marketing, customer satisfaction, creating customer loyalty; consumption phenomenon, needs and wants; the concept and characteristics of consumer behavior; consumer behavior and marketing strategy; consumers' purchasing behavior and decisions; factors affecting the purchasing behavior of consumers; The purchasing decision process examines the purchasing habits of the consumers.

Course Precondition

N.A.

Resources

Tüketici Davranış, Mediacat kitapları, Yavuz Odabaş Notes

Notes

powerpoint presentation of the course, O. İnanç GÜNEY


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Can explain the reasons for consumers' behavior
LO02 Can interpret the factors affecting the consumer
LO03 Can explain consumption strategies
LO04 Can interpret consumers' reactions
LO05 It can provide the applicability of theoretical knowledge to practice by having sufficient concepts about consumer psychology.
LO06 Have a basic understanding of consumer behavior (motivation, personality, perception, learning, and attitude)
LO07 Learn the social and cultural dimensions of consumer behavior.
LO08 Can examine consumer decision-making mechanisms
LO09 Understands consumer behavior and marketing strategy link


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Apply the knowledge of general economics to the real estate sector. 3
PLO02 Beceriler - Bilişsel, Uygulamalı Know the basic level of computer software and hardware required by the field and use it in related fields.
PLO03 Yetkinlikler - Alana Özgü Yetkinlik Manages immovable management, trading and marketing processes. 3
PLO04 Yetkinlikler - İletişim ve Sosyal Yetkinlik To be able to transfer theoretical knowledge to the problem solving process. 4
PLO05 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği With the sense of professional self-confidence, professional ethics and responsibility, he can conclude the duties he undertakes. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Have the ability to learn current information and change it to business life openly to change and innovation. 3
PLO07 Yetkinlikler - İletişim ve Sosyal Yetkinlik Students can manage the processes in mother tongue and foreign languages ​​by using the effective communication skills and information and communication tools.
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Have the ability to report and interpret the tasks given in the field of professional practice as desired.
PLO09 Bilgi - Kuramsal, Olgusal Has the legal knowledge about the profession and can produce solutions using them.
PLO10 Yetkinlikler - Alana Özgü Yetkinlik To be able to manage the value determination studies of immovables with solution oriented. 3
PLO11 Yetkinlikler - Alana Özgü Yetkinlik Has technical knowledge about the immovable and can carry out technical information based supervision applications.
PLO12 Yetkinlikler - Alana Özgü Yetkinlik Manages real estate production and development activities. 3


Week Plan

Week Topic Preparation Methods
1 Marketing Basic Concepts and strategies, Consumer in Contemporary Marketing Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Introduction to Consumer Behavior Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Interdisciplinary Approaches in Consumer Behavior Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Consumer Behavior Model Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Consumer as an individual; Perception, Learning-Memory, Motivation, Value and interest Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
6 Consumer as an individual; Attitude, Identity / Self Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
7 Consumer Portrait; Income, age, family structure, social status Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
8 Mid-Term Exam Powerpoint presentetion Ölçme Yöntemleri:
Yazılı Sınav
9 Traditional / Modern Approaches and Theories in Consumer Behavior Veblen, Skinner, Pavlov, Freud etc. Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Diffusion of Innovation, Group and Opinion leader influence Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
11 Consumer Information and Decision Making Process Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
12 Consumer Post-Purchase Evaluation Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
13 Culture and Lifestyle Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
14 Consumer Behavior with New Technologies Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 End of term evaluations Powerpoint presentetion Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams Powerpoint presentetion Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Powerpoint presentetion Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 10 2 20
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 15 15
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 17.05.2024 05:35