ZFS302 Marketing Food Products

3 ECTS - 2-0 Duration (T+A)- 6. Semester- 2 National Credit

Information

Code ZFS302
Name Marketing Food Products
Term 2024-2025 Academic Year
Semester 6. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi ARZU SEÇER
Course Instructor
1 2
Prof. Dr. ÖMER FARUK EMEKSİZ (A Group) (Ins. in Charge)


Course Goal / Objective

To gain information about the basic concepts of food production marketing.

Course Content

Market types, consumer behaviour, market segmentation, target market selection, product positioning, marketing strategy, marketing researches

Course Precondition

Yok

Resources

Yurdakul, O., 2007. Tarım Ürünleri Pazarlaması. Ç. Ü. Ziraat Fakültesi Genel Yayın No: 127, Ders Kitapları Yayın No: A – 39.

Notes

Lecture Notes and presantations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Learns about consumer market and consumer purchasing behaviours
LO02 Recognizes Industrial markets and other markets and learns consumer purchasing behaviours
LO03 Learns about market segmentation, target market selection, and product positioning
LO04 Learns about marketing strategy
LO05 Gains information about marketing research


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has information on basic characteristics (anatomic, morphologic,physiological and biological) of farm animals
PLO02 Bilgi - Kuramsal, Olgusal Has information on planning animal housing for environmental aspects and animal species, about forage production and storage for environmental conditions and different species, making plans about animal breeding
PLO03 Bilgi - Kuramsal, Olgusal Has genetic and statistical information which can be the basis of animal improvement .Has adequate knowledge of industrial animal farming
PLO04 Bilgi - Kuramsal, Olgusal Has information on alternative production systems
PLO05 Bilgi - Kuramsal, Olgusal To get technical knowledge in his/her field
PLO06 Bilgi - Kuramsal, Olgusal Knows the techniques in Animal Breeding and applies. Has information about small cattle raising and poultry farming and nutrition and applies.Transfers genetic and statistical information that can be the basis of animal breeding to animal production
PLO07 Bilgi - Kuramsal, Olgusal Finds the reasons of the technical and economical problems that can adversely affect the quality and capacity levels desired in Animal Science and develops solutions 3
PLO08 Bilgi - Kuramsal, Olgusal Obtains information in the field of Animal Science, researches, evaluates, records,consults,plans projects and applies 5
PLO09 Bilgi - Kuramsal, Olgusal Uses IT to get new information in animal production
PLO10 Bilgi - Kuramsal, Olgusal Transfers knowledge to people who work in the field at various levels, has communication skills,has the self -confidence in providing information and following technical developments 4
PLO11 Bilgi - Kuramsal, Olgusal He is aware of the impacts of animal science and agricultural engineering applications on health, environment and safety in the comprehensive and social dimensions and the problems of the times that are reflected in the field of engineering. 4


Week Plan

Week Topic Preparation Methods
1 Marketing Management and marketing mix - Basic definitions and principles Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
2 Consumer markets-Basic definitions and principles of consumer behavior Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
3 Purchasing behaviour of consumers Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
4 Industrial market and purchasing behaviour Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
5 Cooperations and government market and purchasing behaviour Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
6 International market and features Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav
7 Market segmentation, target market selection, product positioning Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
8 Mid-Term Exam Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
9 Marketing strategy product strategy Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav
10 Price Strategy Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
11 Basic principles of price strategy Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
12 Distrubition Strategy Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
13 Promotion Strategy Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
14 Examples in the world about marketing mix Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
15 Examples in the world about marketing mix Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım
16 Examples in local market about marketing mix Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 10.05.2024 11:40