TÜRKÇE
ENGLISH
Information
| Code | AS323 |
| Name | Image Management |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
1 2 |
Course Goal / Objective
In the course which includes teaching the stages of forming individual and corporate image in the frame of the corporate and actual information; the elements which form the image of the person and the effective communication skills and corporate image types and functions are examined and it is aimed at acquiring skills to make it possible to use the visual materials and mass communication tools in image formation as well as to form image in the frame of media, advertisement and public relations.
Course Content
Image concept and its elements, elements and types forming corporate image, elements and types forming the personal image, influence and importance of the effective communication skills in image formation, influence of the physical appearance on image creation, corporate image types and elements, stages of the brand image and corporate image, forming the image and reality in media, using the visual materials, formation of the political images and the ethical problems which are encountered in the frame of image formation shall be taken up and taught properly.
Course Precondition
None
Resources
Özdemirci, A. (2012). Şirket ve Popüler Kültür: Tüketim Psikolojisi ve İmaj Yönetimi. İstanbul: Beta. / Robins, K. (1999). İmaj: Görmenin Kültür ve Politikası. Nurçay Türkoğlu (Çev.), İstanbul: Ayrıntı. / Debort, G. (1996). Gösteri Toplumu. Ayşen Emekçi ve Okşan Taşkent (Çev.), İstanbul: Ayrıntı. / Ritzer, G. (2000). Büyüsü Bozulmuş Dünyayı Büyülemek. Süer Kaya (Çev.), İstanbul: Ayrıntı. / Uztuğ, F. (1998). Siyasal Marka Seçim Kampanyaları ve Aday İmajı. İstanbul: MediaCat.
Notes
Burton, G. (1995). Görünenden Fazlası: Medya Analizlerine Giriş. Nefin Dinç (Çev.), İstanbul: Alan. / Related articles and electronic resources.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Perceives and interprets the elements of the concepts of image. |
| LO02 | Discusses the individual image and its primary functions. |
| LO03 | Uses in the coverage of establishing effective communication in the daily life. |
| LO04 | Examines and analyses the factors influencing the corporate image. |
| LO05 | Forms and implements project in the frame of the personal image and corporate image. |
| LO06 | Uses and directs the media effectively in the frame of the corporate image and brand image. |
| LO07 | Uses the visual materials effectively in the frame of image formation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. | 3 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Follows the local, national and international events with critical comments. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Is able to work in the group as well as having the competence of the individual work | 4 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. | 3 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. | 3 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, | 2 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Identifies learning needs and future career plan and perform accordingly. | 4 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Has the knowledge of the legal framework related to the field. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Image concept and elements, importance and management of the person image in communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | Image types forming the personal image, individual image types. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 3 | Evaluation of the effective speaking, effective listening, presentation style and written communication processes in the frame of the effective communication and image. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 4 | Influence and importance of the effective communication skills in image creation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 5 | Influence and transfers of the physical appearance and colors in image creation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 6 | Influence of the personal image on the corporate image. Corporate image types and elements which are effective in image formation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 7 | Stages required to be implemented for image change, in the frame of the elements affecting the corporate image. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Taught course subjects | Öğretim Yöntemleri: Bireysel Çalışma, Proje Temelli Öğrenme |
| 9 | Purposes of the image advertisement and evaluation of the brand image and corporate image. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 10 | Market concept and its evaluation in the scope of relationship with image. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Proje Temelli Öğrenme |
| 11 | Relationship of the image with reality, reformation of the image with reality through media. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 12 | Usage and influence of the photographs and visual materials in image formation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 13 | Image production through mass communication tools. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 14 | Political images and its influences. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 15 | Ethical discussions in image studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||