AS323 Image Management

4 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code AS323
Name Image Management
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
Course Instructor
1 2
Emine GÜLAL ŞAHİN (A Group) (Ins. in Charge)


Course Goal / Objective

In the course which includes teaching the stages of forming individual and corporate image in the frame of the corporate and actual information; the elements which form the image of the person and the effective communication skills and corporate image types and functions are examined and it is aimed at acquiring skills to make it possible to use the visual materials and mass communication tools in image formation as well as to form image in the frame of media, advertisement and public relations.

Course Content

Image concept and its elements, elements and types forming corporate image, elements and types forming the personal image, influence and importance of the effective communication skills in image formation, influence of the physical appearance on image creation, corporate image types and elements, stages of the brand image and corporate image, forming the image and reality in media, using the visual materials, formation of the political images and the ethical problems which are encountered in the frame of image formation shall be taken up and taught properly.

Course Precondition

None

Resources

Özdemirci, A. (2012). Şirket ve Popüler Kültür: Tüketim Psikolojisi ve İmaj Yönetimi. İstanbul: Beta. / Robins, K. (1999). İmaj: Görmenin Kültür ve Politikası. Nurçay Türkoğlu (Çev.), İstanbul: Ayrıntı. / Debort, G. (1996). Gösteri Toplumu. Ayşen Emekçi ve Okşan Taşkent (Çev.), İstanbul: Ayrıntı. / Ritzer, G. (2000). Büyüsü Bozulmuş Dünyayı Büyülemek. Süer Kaya (Çev.), İstanbul: Ayrıntı. / Uztuğ, F. (1998). Siyasal Marka Seçim Kampanyaları ve Aday İmajı. İstanbul: MediaCat.

Notes

Burton, G. (1995). Görünenden Fazlası: Medya Analizlerine Giriş. Nefin Dinç (Çev.), İstanbul: Alan. / Related articles and electronic resources.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Perceives and interprets the elements of the concepts of image.
LO02 Discusses the individual image and its primary functions.
LO03 Uses in the coverage of establishing effective communication in the daily life.
LO04 Examines and analyses the factors influencing the corporate image.
LO05 Forms and implements project in the frame of the personal image and corporate image.
LO06 Uses and directs the media effectively in the frame of the corporate image and brand image.
LO07 Uses the visual materials effectively in the frame of image formation.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. 3
PLO02 Bilgi - Kuramsal, Olgusal Recognizes the national and global communication systems, the basic concepts, theories and principles.
PLO03 Bilgi - Kuramsal, Olgusal Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). 2
PLO04 Bilgi - Kuramsal, Olgusal Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. 3
PLO05 Bilgi - Kuramsal, Olgusal Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work.
PLO06 Beceriler - Bilişsel, Uygulamalı From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. 3
PLO08 Beceriler - Bilişsel, Uygulamalı As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. 4
PLO09 Beceriler - Bilişsel, Uygulamalı Organizes and/or actively participates in the social, artistic and cultural activities, reports events. 3
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Follows the local, national and international events with critical comments.
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Is able to work in the group as well as having the competence of the individual work 4
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. 3
PLO13 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning 3
PLO14 Yetkinlikler - Öğrenme Yetkinliği Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. 3
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. 4
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, 2
PLO18 Yetkinlikler - İletişim ve Sosyal Yetkinlik Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) 3
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Identifies learning needs and future career plan and perform accordingly. 4
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Has the knowledge of the legal framework related to the field. 3


Week Plan

Week Topic Preparation Methods
1 Image concept and elements, importance and management of the person image in communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
2 Image types forming the personal image, individual image types. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Beyin Fırtınası
3 Evaluation of the effective speaking, effective listening, presentation style and written communication processes in the frame of the effective communication and image. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
4 Influence and importance of the effective communication skills in image creation. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
5 Influence and transfers of the physical appearance and colors in image creation. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
6 Influence of the personal image on the corporate image. Corporate image types and elements which are effective in image formation. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
7 Stages required to be implemented for image change, in the frame of the elements affecting the corporate image. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
8 Mid-Term Exam Taught course subjects Öğretim Yöntemleri:
Bireysel Çalışma, Proje Temelli Öğrenme
9 Purposes of the image advertisement and evaluation of the brand image and corporate image. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
10 Market concept and its evaluation in the scope of relationship with image. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Proje Temelli Öğrenme
11 Relationship of the image with reality, reformation of the image with reality through media. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
12 Usage and influence of the photographs and visual materials in image formation. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
13 Image production through mass communication tools. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
14 Political images and its influences. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
15 Ethical discussions in image studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
16 Term Exams Taught course subjects Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Taught course subjects Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 11.05.2024 11:16