TÜRKÇE
ENGLISH
Information
| Code | AS346 |
| Name | Health Communication |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.
Course Content
Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.
Course Precondition
None
Resources
Çınarlı, İ. (2008). Sağlık İletişimi ve Medya. Ankara: Nobel. / Çınarlı, İ. (2020). 21. Yüzyıl İçin Sağlık İletişimi. Güncellenmiş 2. Basım, Ankara: Nobel. / Okay, A. (2009). Sağlık İletişimi: Temel Kavramlar ve Prensipler. İstanbul: MediaCat.
Notes
Illich, I. (2000). Sağlığın Gaspı. Süha Sertabiboğlu (Çev.), İstanbul: Ayrıntı. / Related articles and electronic resources.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines health communication and its field of activity. |
| LO02 | Interprets the theories and models that are used in health communication. |
| LO03 | Realizes , designs and implements the campaign process that are used in health communication. |
| LO04 | Uses and leads the media in activities of health communications in an effective way. |
| LO05 | Analyzes the ethical problems in the field of health communication. |
| LO06 | Develops and implements interpersonal communication skills in health communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students will be able to associate basic knowledge about the instrumental (Radio, Television, Cinema, Advertising, Public Relations, Journalism, Public Relations, Journalism, etc.) and objective (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) fields of Social Communication. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how communication works in all aspects of individual, group, mass, institution or different cultures. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Associates scientific knowledge and methods with technological innovations in the field. | 4 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | With an interdisciplinary perspective on the concept of communication; Sociology, History, Psychology, Linguistics, Political Science, Anthropology, etc. synthesises information from fields such as Communication Sciences. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of the ability to communicate effectively, as well as the ability to express oneself; empathizes with the ability to understand the people and the environments they are in. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports his/her observations in social, artistic and cultural events that he/she organises and actively participates in. | 2 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Interprets local, national and international events with a critical perspective. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | They take an active role in group work as well as individual work. | 1 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | As an individual with a developed sense of responsibility towards society, develops projects for the benefit of society. | 2 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In addition to professional development, it continuously improves itself in scientific, social, cultural and artistic fields in line with its interests and abilities. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Rational thinking skills as well as methods and strategies to develop creative thinking, as well as written, verbal, visual, etc. express their thoughts through tools appropriate to the purpose. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to follow the information in the field and communicate with colleagues abroad with the knowledge of a foreign language at least at the general level of the European Language Portfolio (B). | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with ethical principles in the process of accessing, using and transmitting all kinds of information and in all other thoughts and endeavors related to the profession. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses methods that can be disseminated to the society in general with basic application skills specific to the field such as media literacy. | 3 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Realizes future career planning in line with learning needs. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | It directs all its work within the framework of the legal legislation related to its field. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | What is Health Communication, Its features and field of activity. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 3 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 4 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 5 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 6 | Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 7 | Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 10 | Health Communication and Social Marketing. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 11 | Health Communication and Crisis Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 12 | Health Communication and Defending in Media. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 13 | Health Communication and Media: Health Literate, Critical Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 14 | Health Communication and Ethics. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 15 | Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||