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Information
| Code | AS426 |
| Name | Health Communication Practices |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
1 2 |
Course Goal / Objective
The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.
Course Content
Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.
Course Precondition
None
Resources
Electronic resources on the subject.
Notes
Case studies related to the subject.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Examines and interpreting the health communication. |
| LO02 | Identifies and managing the tools and methods that are used in health communication. |
| LO03 | Realizes, designing and implementing the campaign process that is used in health communication. |
| LO04 | Uses and leading the media in activities of health communications in an effective way. |
| LO05 | Develops and implementing interpersonal communication skills in health communication. |
| LO06 | Prepares the communication projects for health communication and managing them in the field of activity. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Organizes and/or actively participates in the social, artistic and cultural activities, reports events. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Follows the local, national and international events with critical comments. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Is able to work in the group as well as having the competence of the individual work | 5 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. | 5 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, | 4 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Identifies learning needs and future career plan and perform accordingly. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Has the knowledge of the legal framework related to the field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | Media and Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 3 | Public Relations and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 4 | Advertisement and Health Communication.Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 5 | Social Marketing and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 6 | New Communication Technologies and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 7 | Crisis Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 8 | Mid-Term Exam | Taught course subjects | Öğretim Yöntemleri: Proje Temelli Öğrenme |
| 9 | Interpersonal Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 10 | Preparing the Materials for Practise in Health Communication | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 11 | Preparing of Campaign 1 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 12 | Preparing of Campaign 2 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 13 | Preparing of Campaign 3 | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 14 | Project Presentation. | Project assignment | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme |
| 15 | General Review about Health Communication Implementations. General Evaluation of the Term Projects. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay |
| 16 | Term Exams | Taught course subjects | Öğretim Yöntemleri: Grup Çalışması, Proje Temelli Öğrenme |
| 17 | Term Exams | Taught course subjects | Öğretim Yöntemleri: Grup Çalışması, Proje Temelli Öğrenme |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||