AS426 Health Communication Practices

4 ECTS - 2-1 Duration (T+A)- 8. Semester- 2 National Credit

Information

Code AS426
Name Health Communication Practices
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 2-1 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
Course Instructor
1 2
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN (A Group) (Ins. in Charge)


Course Goal / Objective

The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.

Course Content

Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.

Course Precondition

None

Resources

Electronic resources on the subject.

Notes

Case studies related to the subject.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Examines and interpreting the health communication.
LO02 Identifies and managing the tools and methods that are used in health communication.
LO03 Realizes, designing and implementing the campaign process that is used in health communication.
LO04 Uses and leading the media in activities of health communications in an effective way.
LO05 Develops and implementing interpersonal communication skills in health communication.
LO06 Prepares the communication projects for health communication and managing them in the field of activity.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies.
PLO02 Bilgi - Kuramsal, Olgusal Recognizes the national and global communication systems, the basic concepts, theories and principles.
PLO03 Bilgi - Kuramsal, Olgusal Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.).
PLO04 Bilgi - Kuramsal, Olgusal Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. 4
PLO05 Bilgi - Kuramsal, Olgusal Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. 3
PLO06 Beceriler - Bilişsel, Uygulamalı From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on.
PLO07 Beceriler - Bilişsel, Uygulamalı Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. 4
PLO08 Beceriler - Bilişsel, Uygulamalı As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. 4
PLO09 Beceriler - Bilişsel, Uygulamalı Organizes and/or actively participates in the social, artistic and cultural activities, reports events. 4
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Follows the local, national and international events with critical comments. 3
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Is able to work in the group as well as having the competence of the individual work 5
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. 5
PLO13 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning 3
PLO14 Yetkinlikler - Öğrenme Yetkinliği Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. 3
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, 4
PLO18 Yetkinlikler - İletişim ve Sosyal Yetkinlik Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media)
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Identifies learning needs and future career plan and perform accordingly. 3
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Has the knowledge of the legal framework related to the field.


Week Plan

Week Topic Preparation Methods
1 Introduction to Health Communication. Reading Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Beyin Fırtınası
2 Media and Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
3 Public Relations and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
4 Advertisement and Health Communication.Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
5 Social Marketing and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
6 New Communication Technologies and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
7 Crisis Communication and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
8 Mid-Term Exam Taught course subjects Öğretim Yöntemleri:
Proje Temelli Öğrenme
9 Interpersonal Communication and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
10 Preparing the Materials for Practise in Health Communication Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
11 Preparing of Campaign 1 Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
12 Preparing of Campaign 2 Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
13 Preparing of Campaign 3 Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
14 Project Presentation. Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
15 General Review about Health Communication Implementations. General Evaluation of the Term Projects. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
16 Term Exams Taught course subjects Öğretim Yöntemleri:
Grup Çalışması, Proje Temelli Öğrenme
17 Term Exams Taught course subjects Öğretim Yöntemleri:
Grup Çalışması, Proje Temelli Öğrenme


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 1 2 2
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 111
Total Workload / 25 (h) 4,44
ECTS 4 ECTS

Update Time: 11.05.2024 11:40