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Information
| Unit | FACULTY OF COMMUNICATION |
| COMMUNICATION SCIENCES PR. | |
| Code | AS426 |
| Name | Health Communication Practices |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
| Course Instructor |
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.
Course Content
Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.
Course Precondition
None
Resources
Electronic resources on the subject.
Notes
Case studies related to the subject.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Analyses the applications in the field of health communication. |
| LO02 | Uses the tools and methods used within the framework of health communication practices effectively. |
| LO03 | Designs applications suitable for the campaign process in order to protect public health. |
| LO04 | Effectively position their activities in the field of health communication in media environments. |
| LO05 | Designs content for the benefit of public health in the applications to be carried out within the framework of health communication. |
| LO06 | Successfully applies behavioural theories and models according to the target audience structure and types in the activities to be carried out. |
| LO07 | In his/her professional life, he/she acts in accordance with the priority of public health, not the media and actors in the field. |
| LO08 | Manages communication activities in order to successfully carry out physician-patient communication. |
| LO09 | Acts in accordance with ethical principles in his/her applications. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students will be able to associate basic knowledge about the instrumental (Radio, Television, Cinema, Advertising, Public Relations, Journalism, Public Relations, Journalism, etc.) and objective (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) fields of Social Communication. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how communication works in all aspects of individual, group, mass, institution or different cultures. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Associates scientific knowledge and methods with technological innovations in the field. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | With an interdisciplinary perspective on the concept of communication; Sociology, History, Psychology, Linguistics, Political Science, Anthropology, etc. synthesises information from fields such as Communication Sciences. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of the ability to communicate effectively, as well as the ability to express oneself; empathizes with the ability to understand the people and the environments they are in. | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports his/her observations in social, artistic and cultural events that he/she organises and actively participates in. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Interprets local, national and international events with a critical perspective. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | They take an active role in group work as well as individual work. | 5 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | As an individual with a developed sense of responsibility towards society, develops projects for the benefit of society. | 5 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In addition to professional development, it continuously improves itself in scientific, social, cultural and artistic fields in line with its interests and abilities. | 3 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Rational thinking skills as well as methods and strategies to develop creative thinking, as well as written, verbal, visual, etc. express their thoughts through tools appropriate to the purpose. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to follow the information in the field and communicate with colleagues abroad with the knowledge of a foreign language at least at the general level of the European Language Portfolio (B). | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with ethical principles in the process of accessing, using and transmitting all kinds of information and in all other thoughts and endeavors related to the profession. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses methods that can be disseminated to the society in general with basic application skills specific to the field such as media literacy. | 4 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Realizes future career planning in line with learning needs. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | It directs all its work within the framework of the legal legislation related to its field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication. | Reading | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 2 | Media and Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası, Örnek Olay |
| 3 | Public Relations and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Tartışma, Örnek Olay |
| 4 | Advertisement and Health Communication.Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 5 | Social Marketing and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Soru-Cevap, Beyin Fırtınası, Örnek Olay |
| 6 | New Communication Technologies and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 7 | Crisis Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Örnek Olay |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 9 | Interpersonal Communication and Health Communication. Analyzing the case studies. | Reading of literature | Öğretim Yöntemleri: Tartışma, Örnek Olay, Grup Çalışması |
| 10 | Preparing the Materials for Practise in Health Communication | Reading of literature | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası, Grup Çalışması |
| 11 | Preparing of Campaign 1 | Project assignment | Öğretim Yöntemleri: Tartışma, Grup Çalışması, Proje Temelli Öğrenme |
| 12 | Preparing of Campaign 2 | Project assignment | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Proje Temelli Öğrenme |
| 13 | Preparing of Campaign 3 | Project assignment | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme |
| 14 | Project Presentation. | Project assignment | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Grup Çalışması, Proje Temelli Öğrenme |
| 15 | General Review about Health Communication Implementations. General Evaluation of the Term Projects. | Reading of literature | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Grup Çalışması |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Proje / Tasarım |
Assessment (Exam) Methods and Criteria
Current term shares have not yet been determined. Shares of the previous term are shown.
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 2 | 2 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 111 | ||
| Total Workload / 25 (h) | 4,44 | ||
| ECTS | 4 ECTS | ||