TÜRKÇE
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Information
| Unit | CEYHAN VOCATIONAL SCHOOL |
| Code | BYA267 |
| Name | E-commerce |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | FE Field Education Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ARZU SANDALLIOĞLU |
| Course Instructor |
Öğr. Gör. HAYRİYE GÜNGÖR
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To ensure that e-commerce applications can be used by the students in business life.
Course Content
includes the historical development of electronic commerce, basic concepts of internet and electronic commerce, marketing and advertising on the internet, electronic commerce applications.
Course Precondition
None
Resources
E-Ticaret, Atatürk Üniversitesi AÖF Yayınları, 2014
Notes
E-Ticaret, Atatürk Üniversitesi AÖF Yayınları, 2014
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concept of e-commerce and traditional trade, compares their advantages and disadvantages. |
| LO02 | Classifies electronic marketing methods. |
| LO03 | List the electronic payment instruments and describe their features in detail comprehends. |
| LO04 | Defines e-mail, social media, database, search engine marketing and explains their importance for e-commerce. |
| LO05 | Classifies business models in electronic commerce. |
| LO06 | Explains electronic commerce revenue models. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the basic concepts and principles of Office Management and Executive Assistantship. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Collects, analyzes and evaluates the data necessary for the solution of the problems encountered in the Office Management and Executive Assistant profession. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Follows and evaluates the developments in the field of Office Management and Executive Assistant by using scientific methods and techniques. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Have basic knowledge of social, economic, cultural and legal issues. | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Gains information about the supervision and evaluation of the employees working under her in the offices. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Explains the information about the use of technology in offices. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Explains the services that can be carried out in the offices related to the field of Office Management and Executive Assistant and the related procedures. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Develops solution suggestions by using theoretical knowledge and skills, and general problems encountered in the field of Office Management and Executive Assistantship. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | It can collect the necessary information with the organization foreseen by the manager and present it in the form of a report. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Uses office technologies effectively. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Regulates the time and protocol for the organizations envisaged by the manager. | |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Creates appropriate environments by taking into account the social and cultural differences of individuals and their special needs related to their fields. | |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Applies methods and techniques to keep the document and record processing for the manager under control. | |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can take responsibility individually and as a group in solving the problems encountered. | |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | By gaining self-learning ability, he/she can evaluate the information he/she has learned with a critical approach. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can communicate effectively and healthily with the manager and the internal and external environment of the organization. | |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/She can use the software and hardware required by his/her profession together with basic computer usage knowledge. | |
| PLO18 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have sufficient foreign language knowledge in the field of Office Management and Executive Assistant. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Have the necessary knowledge and awareness of social responsibility, ethical values, social security rights, occupational safety, worker health and environmental protection related to the field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Communication and communication effect of commercial | lecture notes | Öğretim Yöntemleri: Anlatım |
| 2 | Internet history | lecture notes | Öğretim Yöntemleri: Anlatım |
| 3 | Network and internet concepts | lecture notes | Öğretim Yöntemleri: Anlatım |
| 4 | Concepts related to e-commerce | lecture notes | Öğretim Yöntemleri: Anlatım |
| 5 | E-business models | lecture notes | Öğretim Yöntemleri: Anlatım |
| 6 | E-marketing and advertising | lecture notes | Öğretim Yöntemleri: Anlatım |
| 7 | Benefits and problems of e-commerce | lecture notes | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Legal issues in e-commerce | lecture notes | Öğretim Yöntemleri: Anlatım |
| 10 | Security in e-commerce | lecture notes | Öğretim Yöntemleri: Anlatım |
| 11 | E-commerce Security | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 12 | Branding in electronic media | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 13 | Branding in e-commerce | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 14 | Customer relations management in e-commerce | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 15 | Customer relations management | Lecture notes | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Study related lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Study related lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||