TÜRKÇE
ENGLISH
Information
| Code | TE515 |
| Name | Agricultural Marketing Researches |
| Term | 2024-2025 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. ÖMER FARUK EMEKSİZ |
Course Goal / Objective
The student learns the basic knowledge and concepts about marketing research, the necessary knowledge and skills for the application.
Course Content
Marketing research topics and content, marketing research techniques, information in a marketing research, marketing strategy (market segmentation, marketing mix, etc.) and marketing organizations are examined.
Course Precondition
None
Resources
Gilbert Churchill, (2003), Marketing Research: Method Foundations, International Thomson Publishing,. Naresh K. Malhotra, (2007), Marketing Research, Pearson-Prentice Hall. Kemal Kurtuluş, (2006), Pazarlama Araştırmaları, Literatür Yayınevi
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gaining basic knowledge and concepts about marketing research |
| LO02 | Learning the types of marketing research and the processes related to them and gaining the ability to apply them |
| LO03 | To learn about marketing research applications |
| LO04 | To learn about foreign market research |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Able to comprehend interactions among related disciplines and field of agricultural economics | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Able to use theoretical and practical knowledge of agricultural economics in their specialization area | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Able to use software widely used in agricultural economics | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Ability to take the lead in multidisciplinary teams and work in teams | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process | 3 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Constantly adapt himself to new scientific developments | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically | 2 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Able to transfer research results using verbal, written and visual tools | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Content of marketing research | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 2 | The importance and benefits of marketing research | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 3 | Data collection methods in marketing research | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 4 | Sampling methods | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 5 | Preparation process of data analysis | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 6 | Data Analysis | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 7 | Interpretation of Data | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Course notes and related parts of the sources | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Preparation of Final report | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 10 | Foreign Market Research Studies : Importance and Concept | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 11 | Foreign Market Research Studies : Methods | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 12 | Consumer research studies: Importance and Concept | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 13 | Consumer research studies: Methods | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 14 | Different marketing research applications | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 15 | Analysis of marketing organizations | Course notes and related parts of the sources | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Course notes and related parts of the sources | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Course notes and related parts of the sources | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||