TE0011 Sales Management for Agricultural and Food Products

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code TE0011
Name Sales Management for Agricultural and Food Products
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator


Course Goal / Objective

Acquiring basic knowledge and concepts about marketing research, gaining necessary knowledge and skills for practice.

Course Content

cMarketing research topics and content, marketing research techniques, information to be collected in marketing research, marketing strategy (market segmentation, marketing mix, etc.) and analysis of marketing organizations.

Course Precondition

None

Resources

Philip Kotler, P., 2018. Kotler ve Pazarlama, Aura - İş Dünyası Dizisi.

Notes

Lecture notes and presentations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 knows marketing types and price setting
LO02 knows marketing mix knows marketing mix
LO03 knows basic definition and elements of marketing management
LO04 knows basic definition and elements of selling management


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy
PLO02 Bilgi - Kuramsal, Olgusal Able to comprehend interactions among related disciplines and field of agricultural economics
PLO03 Bilgi - Kuramsal, Olgusal Able to use theoretical and practical knowledge of agricultural economics in their specialization area
PLO04 Bilgi - Kuramsal, Olgusal Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications
PLO05 Bilgi - Kuramsal, Olgusal Able to use software widely used in agricultural economics
PLO06 Bilgi - Kuramsal, Olgusal Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis 3
PLO07 Bilgi - Kuramsal, Olgusal Ability to take the lead in multidisciplinary teams and work in teams 5
PLO08 Beceriler - Bilişsel, Uygulamalı Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process 4
PLO09 Beceriler - Bilişsel, Uygulamalı Constantly adapt himself to new scientific developments
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Able to transfer research results using verbal, written and visual tools
PLO12 Yetkinlikler - Öğrenme Yetkinliği Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values
PLO13 Yetkinlikler - Öğrenme Yetkinliği Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions


Week Plan

Week Topic Preparation Methods
1 Definition of marketing and its role in economic development Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
2 Definition of demand, demand schedule, law of demand, demand curve Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
3 Factors affecting demand and prices of other products price-demand elasticity) Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
4 Factors affecting demand - Consumer incomes Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Factors affecting demand : expectations of consumers about future prices and income Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
6 Properties of demand of agricultural commodities Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
7 Definition of supply, supply schedule, law of supply, supply curve Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
8 Mid-Term Exam Ölçme Yöntemleri:
Yazılı Sınav, Ödev
9 Factors affecting supply: production techniqu and productivity; number of producers in the market Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Bireysel Çalışma
10 Properties of agricultural commodities Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
11 Major types of markets; perfect compettion; monopoly; oligopoly; monopolistic competition Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
12 Major types of markets (continueing) Oligopoly; monopsony; Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
13 Producer and consumer surplus and price differentiation Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
14 Marketing mix; developing products; pricing; distribution and promotion Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 Organizations directing agricultural product markets; Marketing boards; Auctions; collective trademark management Relevant Section in the Course Notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Bireysel Çalışma
16 Term Exams Lecture notes and presentations Ölçme Yöntemleri:
Yazılı Sınav, Ödev
17 Term Exams Lecture notes and presentations Ölçme Yöntemleri:
Yazılı Sınav, Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 13.05.2024 11:34